Why Facebook Acquired WhatsApp?

Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for

When Facebook was first introduced into the world many people were looking for ways to be more connected to their friends and families that lived farther away. Facebook made it possible to stay connected by pictures and messaging and even phone calls. While all of this

These days social media sites such as Facebook, Twitter, and Instagram have become an essential part of our daily lives in America. It is through media sources such as these that have enabled communication among people on a global scale along with uniting people with similar interests and ideas together in a positive manner. According to statistics from the Pew Research Center, around seven in ten Americans use some type of social media (Pew Research). The development of mobile devices has played a significant role in the widespread development of social media by facilitating the access to these sites. Today the use of social media is for purposes of

Facebook is a major social networking site that connects users through text, post, and video all over the world. It was created by Mark Zuckerberg on February 4, 2004 at Cambridge, Massachusetts. It now has about 1 billion users and has grown to become the second most popular site ever. Facebook has enabled many people to communicate and share things online like never before. In can also raise support or awareness for a cause through facebook. This of course shows

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is the biggest social media network on the internet with a massive following which continues to expand. Mark Zuckerberg alongside his college roommates created and launched the world’s most popular social media site on 4 February, 2004. Zuckerberg previously developed other sites for fellow students to

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

Facebook, which was founded by Mark Zuckerberg in February 2004, is an online social networking platform with the mission of making the world more open and connected. Within a few years, Facebook attracted millions of new users, from 1 million Monthly Active Users to 845 millions Monthly Active Users. Though competing with global and regional corporations in the industry, Facebook kept growing rapidly. With the high expectation of investors, Facebook finally decided to go public. The “Red Herring” of Facebook stated that its goal was to connect all two billion global Internet users. Basing on our analysis of Facebook’s IPO, we would like to give several recommendations on the

Facebook is the largest of the social networks, with more than 500 million active users. It has become a favorite destination for people, businesses, and organizations to connect and share information because of its easy-to-use interface and interactive features. Facebook is the most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and can share their location too.

Facebook has a high valuation of $75-100 billion which is difficult to justify. After the first quarter, the company failed to produce financials which caused stock prices to plummet. This is not good in terms of attracting new investors. In addition, customers often complain of bugs and problems when interacting online

To be able to figure out the underlying reasons of the high market value of Facebook, we have to understand how the market value works. Generally, the market values of the stocks are perceived by us-stakeholders. There are numerous indicators to determine the value of the stock. First is because of mobile. Facebook could thrive in a world based around the smartphone. Zuckerberg manage the transition to mobile, Facebook was getting 53% of its revenue from its 945,000,000 mobile users, Facebook has monetized mobile better than any other website in the world, and its in-stream native ad units are impressively powerful.( Felix Salmon 2014) Secondly, The macro economies, since we are living in the computerized world, this can be strength for the company to capitalize the opportunities in order to capture a sizeable market share, Facebook has huge amount of users and highly concentration, with 901 million active monthly users, Facebook offers advertisers unprecedented access to consumers. It's this scale that makes the site so valuable. Advertisers can reach massive audiences in a single platform.(m)

Facebook is currently largest social networking site in the world based on monthly unique visitors – attracting 130 million unique visitors every day (Alexa Inc. 2012). The site’s popularity exploded in 2007 and it bypassed its social networking rival, MySpace, in April 2008 (Phillips 2007). Over the last few years Facebook has impacted people’s social lives in various ways. With its availability on modern smart phones, Facebook enables users to continuously stay in touch with friends, relatives and peers wherever they are in the world as long as they have internet access. It can also group people together who share beliefs and interests and has been known to even reunite lost family members and friends through its enormous social reach

Social media is the biggest achievement of mobile computing. Mobile computing lead to the invention of smart phones and social media. Users once used to connect remote friends through e-mails etc. and there was no proper way real time conversation. Now, social media allows to connect to people in real time. Facebook, WhatsApp, Instagram etc. are the social media applications which are nowadays handled on smart phones and users are able to use them anytime they want. They help carry out live streaming sessions and real time services which was not possible with static computing. (What is Mobile Computing : Best Applications & Services (OS), 2015)

Facebook Incorporated is a social media company based in the United States that founded Facebook in 2004 and later purchased Instagram and WhatsApp. These social media platforms are accessible in multiple countries through the internet and apps on cell phones and tablets. As of November 2016 Instagram has over 200 million users, Facebook has over 1.79 billion users, and WhatsApp has 500 million users (zephoria). None of the platforms charge a membership fee and are completely free to use. Facebook Incorporated makes a profit by charging third party companies for advertising to their users. In fiscal year 2015 the company had a revenue of 17,928 million (NASDAQ). Through these platforms a user is able to upload photos, videos, and message other users. Information including photos and videos from Instagram and WhatsApp are connected to an individual’s Facebook account. Facebook differentiates itself from the other two platforms by allowing a user to add information to their profile. This information includes: name, gender, birth date, email address, hometown, education, hobbies, interests, relationship status, sexual orientation, and current address. Facebook also utilizes a facial recognition system that can assist a user in tagging someone in a photo. All of the aforementioned user information is supposed to be protected and user controlled through a privacy agreement that one agrees to when signing up for a new account or when an updated agreement is released.

One of the most used social networking sites nowadays is Facebook, created by Mark Zuckerberg on February 2004. According to Statista Inc., “there are about 1.32 billion global monthly active users of Facebook as of June 2014”. Locally, 34 million active Facebook users comprises here in the Philippines as of January 2014 (wearesocialsg, 2014). According to Mazman and Usluel (as cited in facebook.com) “Facebook is defined as a social utility that helps people share information and communicate more efficiently with their friends, family, and co-workers.”