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Why Has Sports Marketing Changed

Decent Essays
In my last paper I stated a problem with how marketing, preferably sports marketing has changed over the years. Why has sports marketing changed? Sports marketing has changed due to the fact that technology has rapidly changed. Technology will keep changing, I don’t think there ever will be a time when new technology or ideas will come into this world. I think a lot of the older generation refuse to believe that technology will change. Well look at it now, we have smart phones that tell us everything we need to know. People can’t go anywhere without technology. You see it everywhere. Technology will be with us no matter how much further we get in the years. It is ever changing and huge companies like Apple, Google, Samsung are all taking their…show more content…
I would say that it would mostly have to be the older generation, they grew up without social media, for example Facebook, Instagram, Snapchat or Twitter. Most professional athletes have at least one of those. I once again got to interview the Senior Vice President of Business Operations and Marketing, Cory Dolich. “It provides fans an opportunity to engage with the broader community in real-time during those peaks or valleys” Dolich said. I could see that being very true. When I follow my favorite professional athletes I like to follow them during their amazing times and even when they are at their lowest point. Although when I played for the Portland Timbers Academy we were not allowed to have an Instagram or Twitter account because we were too young. We were told that we were to have “followers.” I thought that was weird but it was a…show more content…
The “old-style” of marketing is people spreading the word about upcoming events. Back in the 1980’s and 90’s there was no social media for teams or businesses to publish to. It was all done by word of mouth. According to www.ppc.org the the older style of marketing was less efficient because it couldn’t reach everyone. Personally I think that way is better but less efficient. When I finish at Sierra in the spring, I am going to attend Boise State, and get my Bachelors Degree in Business and Marketing. I think this would be the perfect opportunity to solve a problem that has been ongoing for a while. Most obviously it’s not going to happen, but you can at least
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