Why I Chose A Marketing Career

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Why I Chose a Marketing Career College students have an array of options to choose from when it comes to deciding what they want to do with the rest of their lives. Students are expected to make a decision at the ages of 18-20 years old as to what they want their career path to be. They must pick a field of study that contains course work that will aid them in what they want for their career path to be. As a freshman, I chose to be apart of the College of Business and Economics. It took several business courses for me to decide exactly which field I wanted to pursue. After taking beginner level marketing courses it was evident that marketing was the business field I would pursue. In my marketing courses I also learned a great deal about brand image and public relations, which is why I decided to add a minor in Public Relations my junior year. Both marketing and public relations match the characteristics that make up my personal brand, both are innovative industries, and both have a variety of career path options. There are a variety of careers offered within the field of marketing. Of all the Marketing careers offered, most college graduates are likely to choose to pursue a career in the Marketing field in this order: advertising, product management, sales, retailing, marketing research, physical distribution, and nonprofit (Anderson, Stanley, & Parker, 1992, pg. 46) ADD PAGE NUMBERS. I decided it was important to identify what makes up my personal brand because developing
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