Why I Own Google Inc.

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google is a search engine that is used by the population to find information in a quick and painless manner. Additionally, businesses use the browser to advertise their company, and find potential customers. Google’s goal is to implement new incentives to improve the productivity of the internet (Google, 2016d).

It is a fact that in the current stage of technological development technology gets mixed up with business strategy, and it has become more important to figure out what are the technological foundations that support competitive advantages. The evolution of Google’s business model was leveraged by a more sophisticated search technology, which distinguished the company from other competitors. Google’s first strategic move was guided by the assumption that Internet users were more interested in natural results than in advertisement results. Such a clue allowed the company to create new value for its customers: Internet users and companies interested in online advertising. Moreover, Google’s business model also contributed to the company appropriating value at a first moment through AdWords (inside Google’s Web page) and at a second moment through AdSense distribution channels (AdWords service inside third parties‟ Web pages).

In the traditional energy industry affected by the shale gas revolution and the next bleak backdrop, Google's market capitalization of just over Exxon Mobil (Exxon Mobil), ranking second in the world behind Apple. Google's recent strong in share price. First thing to understand is that although it is an international business, but developed in the U.S. advertising business, Google still has nearly half of its revenue from the United States. Advertising accounted for 8 percent of total income, the sale of

Google is a multibillion dollar business empire. It has experienced major growth over the years. This growth has majorly been attributed to their advertising venture facilitated by other services like search engine, various productivity tools such as Gmail and Google docs, and enterprise products such as Google Search Appliances and Google Apps Premier Edition. Google's early success was from its ability to give people a search algorithm that they could search for any information needed and the results produced were highly relevant ADDIN EN.CITE Keith H. Hammonds200396(Keith H. Hammonds, 2003)969619Keith H. Hammonds,How Google Grows...and Grows...and Grows Fast Company200331st March, 2003New YorkFast Companyhttp://www.fastcompany.com/magazine/69/google.html( HYPERLINK l "_ENREF_4" o "Keith H. Hammonds, 2003 #96" Keith H. Hammonds, 2003). Google gave also a clean homepage design which had no interactions such as advertising and sponsored links. Google also made innovation one of their core values , and they also had unique corporate image with engineers, innovators and leaders all on board. Lastly, their success came from their important investments in infrastructure which offered more web page loading rate ADDIN EN.CITE BrandZ201098(BrandZ, 2010)989843BrandZ,"Top 100 Most Powerful Brands of 2011"2010http://www.millwardbrown.com/libraries/optimor_brandz_files/2011_brandz_top100_chart.sflb.ashx201227th April( HYPERLINK l "_ENREF_1" o "BrandZ, 2010 #98"

For this research paper, I would like to select Google Inc. as a public company. This research paper would be helpful to prepare horizontal analysis of income statement and balance sheet of Google Inc. and to perform ration analysis to know the financial performance of the company.

There is no arguing that Google is one of the top, most successful corporations in the world. The reason Google has had such great success is because of the philosophy on which the corporation is founded upon and believe to be true. First, Google strongly believes if you focus on the user than all else will follow. Whether they are designing a new Internet browser, making changes to the homepage, or building new tools and applications, they make it a priority to ensure that they are serving the user rather than just trying to accomplish their internal goals. Next,

When searching for a potential employer, people search for many attributes that make up a company. For some that could mean the type of morals the company stands behind, the overall outlook of the company, or even their management style. The list is endless, but ultimately management style is the determining factor between taking interest and backing off of the company completely. If a management team of a company doesn 't treat their employees with a certain amount of respect, employees are more likely to search for a job elsewhere. That being said, a well built, supportive management team is one element all employees search for and stick with. Google, Inc is known worldwide as the number one company to work for – their management style just might be the reason why.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google ranks just a notch below Microsoft Corporation at #3 on the Forbes most valuable brands. With a brand value of 65.6 Billion dollars, This Company is one of the biggest organizations in the technology domain. Google was primarily known for its internet search based offering, however the company has diversified in the recent years into offering a variety of products such as messaging (Gmail), blogs, videos (YouTube), mapping (Google Maps), Social networking, Operating systems (Open Handset Alliance), Readers, Cloud based services etc. which has enabled it to be become one of the market leaders in its segment.

In conclusion, Google is a sound investment that according to the analysis will continue to increase their profits and their dominance in the marketplace.

For instance, Google is a United State’s based search engine that has grown into a multibillion dollar empire(GALE). In 2014 Google was, so successful that its market share worldwide was 90 percent. In the United States its Market share was 65 percent and in China and Russia its share was only about 2 percent and 26 percent. Googles market share is

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.

Adwords is Google’s main source of revenue. In 2012 Googles advertising revenue was about $43.7 billion. I think the personally the pricing aspect of Google’s marketing has been key to making it very successful. For example, you have thousands of people that walk through a major mall such as Roosevelt Field