Why I 've Done Pretty Well For Myself

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When I got started in copywriting, I took the long, uphill battle. I decided I was too good for the copywriting courses out there (and perhaps too cheap), and turned instead to all the books I could buy (at bargain basement prices) on

And honestly, I 've done pretty well for myself. I quickly got a job in a marketing department, writing copy regularly, and helping out with other marketing activities. I then transitioned to sales, where I could continue to hone my copywriting abilities while earning a commission selling my company 's products.

And all along, I chased secret after secret to copywriting success in cheapo books from Amazon.

But, let me tell you a little secret.

I wouldn 't do it that way again. In fact, in the
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Yet, it 's the thinking that sets great copywriters apart from good copywriters... And, this thinking is what I 've found to be the biggest takeaway from the best-of-the-best copywriting courses out there.

So, let me answer three of the most common questions around the copywriting courses out there... With the hope that I can steer you in the right direction for a successful career.

Question 1: "How Do You Evaluate Copywriting Courses?"

When it comes to copywriting courses, I look to the teacher of the course as my single-biggest factor. And, I have one big question.

"Do they walk the walk?"

Let me use a quick story to illustrate. A famous copywriter got a call from a new potential client. This client was trying to sell a book about "How to get rich with your own mail order business." The advertisement wasn 't working well enough, so he turned to this copywriter for help.

So, this copywriter asked, "Have you gotten rich with your own mail order business?"

Can you guess what the answer was? "No." He hadn 't. How much stock could anyone put in his advice, then? What was the value of learning how to get rich in mail order, from someone who hadn 't done it themselves?

There are crooks and charlatans all over the place who talk the talk, but who don 't walk the walk. When I 'm looking to invest in a new copywriting course, I ask, "Have they done it? Have they succeeded as a copywriter?"

If the answer is, "No," that 's my answer to buying the course. Yet, if they
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