Why Is It Ethical To Make Taxing Ethical?

The documentary "toxic sludge is good for you" was very enlightening. Most of the times when you hear about people in public relations they are perceived as the people behind the scenes making a certain person or organization look better than they often would appear otherwise. Very early in the documentary the narrator stated "the very best PR is invincible PR", therefore this documentary was able

The PRSA’s Code of Ethics designates the principles and guidelines that uphold the core values and the ethical practice of public relations. Including advocacy, honesty, loyalty, professional development, and objectivity. The Public Relations Society of America is committed to ethical practices. PRSA members seek a high level of public trust, and members pledge to serve the publics best interest. PRSA have taken on a special obligation to operate ethically. The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of

Early PR practices were deemed "press agentry" and were thought of a group that fell into a comparison with propaganda. This was because of the use of hype and manipulation of information. For the most part during development of the practice, there was little to no ethical boundaries. In the early 1900's however, there was a major focus on using factual information and labeling it public information, though somewhat manipulation, in order to help gain the public's interest or trust. This factual information however, was based solely around one-way communication, where the information was published simply for the knowledge of others, and not necessarily with the expectation that any action would come of the information. Of course the name of the game in public relations was always to convince someone to change or solidify their opinion on a topic or issue, in the

raigs article "Men's Men and Women's Women" and Murphy's "How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination" both speak at length regarding the bussiness of advertising. Both articles explore the inner workings of the bussiness and help readers try to understand the advertisors objectives in their work. However, these articles take separate tones when it comes to the ethics of the world of advertsing.

Although codes of ethics have become part of the public relations profession, Newsom et al. (2013, p. 49) state that not all practitioners adhere to their respective standards. Bernays (1998, p. 29) notes that unlike most other professions, public relations lack an ethical code that gives the state the power to restrict the practice of those who breach any such code. Bernays (1998, p. 32) believes the public relations profession should have ‘…registration and licensing by the state…’ so that both the practitioners and publics can be confident in the profession’s ethical standards. The Public Relations Society of America’s code of ethics was first implemented in 1950 but is essentially unenforceable (Fitzpatrick, cited in Sha 2001, p. 122).

As an account supervisor, Adam is responsible for maintaining relationships between people, in and outside of the office. Public relation professionals have to schmooze everyone around them. It is important for them to maintain relations because you’ll never know when one of them might come in handy. Maintaining relationships though is not Adam’s main responsibility. Adam has to get his clients product or service talked about through different channels. When he first started to describe this I immediately thought of advertising but when I asked about advertising he said that it is completely different. His job purpose is to get his clients product talked about through other channels without paying them to talk about like an advertiser would. During the conversation Adam told me “always remember than an advertiser pays for their clients product to get out in the different channels, in the pr world we don’t pay to get it out there, we use our relationships and network with people to get our clients

In my pursuit to become an ethical public relations professional, I have written a personal and professional code of ethics that is congruent to PRSA’s code of ethics, my upbringing and biblical teachings. I do not have the power to dictate precise outcomes for every situation, but I am able to apply common values and decision-making processes to arrive at the best possible solution. This document sets forth a framework of responsibilities I will use during and after my matriculation at Georgetown University.

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

During the campaign the company was required to be truthful and accurate. Advertisements and news about the goods and service industries did not misinform or mislead the public. The PR authorities made sure that the material was correct and validated. The intellectual property that public relations campaigners would have needed to keep in mind are copyrights and trademarks. Any material that was produced should be copyrighted, however they needed to consider actioning for extra copyright protection. Trademarks, such as the company’s logo, should be registered as a trademark for their protection. They would have needed to be aware of violating other business’s trademark and copyright rights. They should not use another company's material in an effort to potentially profit off their reputation or mislead the publics from their negative

According to McNamara, journalists commonly take a dismissive and moralising position on public relations (McNamara, 2012). When asked her opinion on PR as ‘spin’ Eleanor explained that it depended on the type of PR. She went on to say “as a rule I’ve often found the ‘agency’ PR people calls come with rapid pitches – puffy corporate claptrap – without giving much thought to who they are speaking to or what those people might be interested in,” (Whitehead, 2016). Journalists have generally been vocal on their opinions on this topic, for instance, in 2001 the Good Weekend magazine published and article which stated that PR is “the invisible hand behind much of the

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.