Buick and Lowe China teamed up to create this powerful ad to improve road safety in China. In this ad a woman is standing on an empty highway holding a sign indicating the speed limit. This real life victim is missing an arm, an injury that she suffered during a car accident. The scenery is pale and seemingly lifeless. This ad is targeting all drivers who seemingly do not understand the dangers of disobeying traffic signs. Buick and Lowe China create an effective and powerful ad, by making drivers see the real and tragic consequences of not following road safety rules. The ad is not only targeting drivers, but anyone who is in a vehicle. Passengers can be hurt in a car accident, so this ad helps them see the danger of breaking the law. They can urge the driver of the vehicle to drive according to the road signs, and to always do so. However, the main target is still the drivers. They are the ones responsible for obeying road signs, and they are the ones responsible for accidents. Buick chooses a real life victim, and not an actress to hold the sign because they know that drivers will connect more to a real life situation than an inorganic one. …show more content…
The woman standing on the freeway has a stern and somewhat melancholy expression on her face. She lost her arm in a car accident, and now she is sharing her sad story with the viewers. The audience is supposed to feel sympathy and it works. This woman’s tragedy is a reminder to drivers that it could happen to anyone and it has. Buick appeals to the audience’s emotions and does so effectively. They realize that people will be much more affected by the image, if they can somehow relate to the person, and they can when it is mentioned that she is not an actress, but a real life
Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present
Going to see Becky’s New Car was an eye opening experience, demonstrating how people are today. Becky’s New Car was a comedy and also a drama. I believe this play is very relatable because Becky shows how when people say, “I want a new car,” it really means that they are looking for a change in their life. In my essay, I explain my reaction to the play and try to explain what the play is saying about life, how it impacted my life, and whether the actors were suitable for this type of play.
Obviously this ad stretches the truth, and reality, quite a bit to get the point across that their tires do in fact stick to the road, but it does succeed in its message of getting you to buy their tires, if you are cleaver enough to figure it out. At first glance this dark ad is not quite obvious about its purpose. You see wheels. You see a road. You see the Yokohama logo, and a car chassis in the background. But what’s the point, and why is it important? Without a closer look and a few moments of analyzation, one can easily ignore the UFO that seems to be peeking out from the clouds above. If you miss the space craft, you lose the whole joke and furthermore the entire message of the advertisement; what you are left with is confusion. However, if you take the time to look at the full image, and you see the space ship, with a light beam between it, the car and the quartet of tires on the ground, a smart person –like you– will put 2 and Pi together to understand that Yokohama wants you to know that
Emotions make up and tie together this essay. In paragraph four we read, “The resulting facial scar became for our family a permanent reminder of how close she came to dying that night.” In this sentence Ruth applies to your emotions with stating a reminder of how her mother almost died that night. While reading Ruth’s experience the audience becomes taken over by emotion. She uses this in a way that the reader can either relate to or imagine it happening. Ruth is telling her audience that people that drink under the influence are likely to do it again. Ruth writes to her audience of adolescents and adults to inform them that driving under the influence cannot just effect their life but also the life of others like in this experience. Ruth applies to an audience that thinks they are always safe and that if they are a good driver nothing bad can happen.
There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.
The presence of a commonly used object as the importance of this ad, reveals to the audience that drunk driving is nearby. This brings attention to all
Although there are many references to the American struggles throughout time, the whole purpose of this commercial is to present the struggles of the car industry. Even though it is not mentioned, the main focus is the economy recession of 2008 and the hard times the car industry faced. From beginning to end, this was an incredibly well structured advertisement; the two-minute long commercial uses colors, iconography of Clint Eastwood, and the symbol of the American flag to represent America along with the values and daily life of most Americans. Clint Eastwood is an American icon, he serves as the ethics in this commercial. Most
Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and
Due to the number of deaths on Australia’s roads, the advertisement targets young male drivers to try can reduce this high number. The close up angle shots and panning camera shot shows contrast between the enjoyment the young male experiences and creates the setting for the responders. The shots of the shining paintwork on the car, the smooth handling of the steering wheel and the swift changes of the gears establishes the satisfaction of driving so recklessly. The use of a Mise en scene highlights the sunlight that seeps through in the images of the advertisement creating the image of a heaven-like setting. The sudden change in images with the addition of diegetic sounds created a contrast in settings, transitions to a hell-like setting that establishes the heaven to hell scenario. The instantaneous change shown in the advertisement changes the attitude of the responders, creating a new perspective on the issue of dangerous
In the advertisement, “Think of Both Sides” the creator uses imagery to appeal to the disturbance that when you’re distracted while driving you could harm not only your own child but also someone else’s. The main focus of this advertisement is the two children that are centered in the print ad. Their facial expressions are made into one face showing how your child sitting in the back seat could have easily been the one crossing the road you are about to hit. This appeals to the viewers, parents, because it makes them scared thinking about how their child is in danger by something they could have prevented. Another appeal in this advertisement is the use of color in the background.
Most advertisements try to convince people to buy their product or persuade to them to stop doing something that is not healthy for them or right. They try to help people make the right decisions. The distracting driving advertising genre tries to stop people from being distracted while driving—talking and texting on their cell phone. A primary care physician at Beth Israel Deaconess Medical Center, Amy Ship stated that “…one study showed talking and driving posed a four time greater risk than undistracted driving. A second study suggested texting raised the risk of collision by a factor of 23” (Talking p.1). This distracted driving ad was created in 2013, and it wants people to pay attention to the road because accidents involving children
The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal
Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.
This advertisement is presented by BMW and it responds to the never-ending accidents caused by drinking and driving and the fact that you could be handicapped for the rest of your life. The NCADD, National Council on Alcoholism and Drug Dependence, states “drinking under the influence is a crime. Driving under the influence, also known as driving while intoxicated, drunk driving, impaired driving is the crime of driving a motor vehicle while impaired by alcohol or drugs, including those prescribed by physician.” Drinking and driving is very dangerous and can cause disasters injuries. This advertisement has many aspects to it, which includes the two legs, one human and one prosthetic. It also includes the text, “Spare parts for humans are not as original as those for cars,” and the white and blue background colors. As you can see, there is a lot of contents in this visual text and it is a warning to what can happen if you drink and drive. This advertisement makes sense coming from a car manufacturer, because drinking and driving kills so many people a year and they want you to stay safe.
The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.