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Why Is It Important To Buick And Lowe China?

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Buick and Lowe China teamed up to create this powerful ad to improve road safety in China. In this ad a woman is standing on an empty highway holding a sign indicating the speed limit. This real life victim is missing an arm, an injury that she suffered during a car accident. The scenery is pale and seemingly lifeless. This ad is targeting all drivers who seemingly do not understand the dangers of disobeying traffic signs. Buick and Lowe China create an effective and powerful ad, by making drivers see the real and tragic consequences of not following road safety rules. The ad is not only targeting drivers, but anyone who is in a vehicle. Passengers can be hurt in a car accident, so this ad helps them see the danger of breaking the law. They can urge the driver of the vehicle to drive according to the road signs, and to always do so. However, the main target is still the drivers. They are the ones responsible for obeying road signs, and they are the ones responsible for accidents. Buick chooses a real life victim, and not an actress to hold the sign because they know that drivers will connect more to a real life situation than an inorganic one. …show more content…

The woman standing on the freeway has a stern and somewhat melancholy expression on her face. She lost her arm in a car accident, and now she is sharing her sad story with the viewers. The audience is supposed to feel sympathy and it works. This woman’s tragedy is a reminder to drivers that it could happen to anyone and it has. Buick appeals to the audience’s emotions and does so effectively. They realize that people will be much more affected by the image, if they can somehow relate to the person, and they can when it is mentioned that she is not an actress, but a real life

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