Why Is Nike A Sales Manager?

Nike is considered to be a leading athletic footwear manufacturer, which makes up over 30 percent and 50 percent of global and US market share respectively. In order to reach customers’ demands and get profits, Nike has executed/implemented a number of marketing strategies. This essay will examine Nike’s key strategies from1962 to 2009. The most essential marketing strategy called “Pyramid of influence” was expressed by Product, Place and Promotion strategies throughout targeting on athletes, sportsmen and sports loving consumers.

We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader in the e-commerce by being the first to the market whit its e-commerce website. This program represents the first time a company has offered mass footwear through the internet and provides

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air” case study and concepts from strategic marketing

Improve Sales Management: Maintain and improve the company’s strong reputation and market position, and seek to improve management of the sales function, in the following ways:

has, it is very clear that the company is focusing on Nike's future business needs, developing the "bench strength" of the company’s ability through intentional pioneer advancement. In the long process of choosing the suitable candidates who are capable to work in the company, Nike is concerned in their team building because of their well-known brand image. In doing so, Nike can look for suitable candidates that are capable of discriminating task arranging, supervisor responsibility for training and tutoring, and organized learning by means of individual- and group based classroom and learning new things from the web. Looking ahead, key regions of center for NIKE, Inc. incorporate helping workers and supervisors see how to fabricate effective vocations through formal and casual preparing and improvement, enhancing administration advancement, and inviting thoughts. The compulsory test for job seekers who are looking up for higher positions in Nike, candidates have to take is to understand how the company works and how well will the candidates cop in working with the company for Nike’s main focus is to enhance the potential of their employee and develop a leadership capability, this is done in organization and ability audits straightforwardly connected to the business vital needs. In Nike, high position leaders and managers are considered responsible for enhancing the execution, potential,

This paper describes the fundamental principles needed to acquire to be successful in sales. For example, "The Best Damn Sales Book Ever", by Warren Greshes, contains fifteen chapters and sixteen fundamental rules that craftily frames, "success". Success is told through Mr. Greshes personal stories and experiences, while providing concrete guidelines on becoming a salesperson. First and foremost, the book aims to motivate and inspire, and give the reader essential ideas on what goes into a successful career and a balanced life. Furthermore, the book offers effective techniques because Mr. Warren's stories have a universal charm that hilariously emphasizes the lessons and issues sales people have to face every day. Lastly, his bluntness and

Last Tuesday in class, Tom James came in to provide insight on Sales Management in their industry. The presentation was unique, because they brought in a Sales Manager and a Sales Professional in Paul and Manny. Their perspectives on how to manage a sales team as well as preform as a sales professional was a perfect balance of knowledge, because it gave a real world example on our sales studies.

Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.

Coaching Salespeople into Sales Champions is a must-read for any sales manager.’’ Robb King II, Vice President of Operations, Paul Davis Restoration, Inc. ‘‘Keith Rosen has crafted an intuitive coach’s handbook for sales executives who are looking to maximize their force’s talents to generate more sales in an increasingly competitive marketplace.’’ David Thompson, CEO & Co-Founder of Genius.com ‘‘Coaching Salespeople into Sales Champions is highly recommended reading for managers and executives who are looking to improve their sales organization and avoid the myriad of pitfalls that can hurt sales performance. Keith effectively addresses the burning issue regarding successful leadership and coaching sales teams, which we all know is a huge challenge in every company.’’ Razi Imam, CEO of Landslide Technologies Inc. ‘‘Keith’s high-energy seminars gave my sales team the skills and confidence to take their process to the next level. In his latest book Coaching Salespeople into Sales Champions, Keith once again addresses ‘real world’ skills for both sales managers and salespeople. Simply put: If you want your salespeople to have the same laserfocused intensity that my sales team now has, I suggest you not only read this book, but study it and implement it!’’ Michael B. Kirven, CEO of Bluewolf

Nike is a well-known brand that is the top seller in athletic footwear across the globe (Nike, 2015). Nike is known for its athletic footwear but also sells top athletic gear and apparel. According to Nike, the company operates globally in as many as 155 different countries including the United Sates where its head-quarters is located. Nike is a goods based company with a target market of athletes, sports fans, and people who wear athletic apparel. Nike is broken down in to many sub divisional departments that all have similar responsibilities but in different fields of the company. For example, there are multiple “teams” that are responsible for departments such as men’s, women’s, young athletes, and eventually they are broken down by different sport categories (Nike). Also there are different departments for each region. Since 2010 when Nike’s chief executive officer announced that Nike will be operating in all seven continents, separate sub divisions would be created to track each different regions productivity. There are many ways that this has an effect on Nike’s accounting, financial, and business decisions. When there are separate reports and statements for different departments and categories, it allows Nike to see its strength and weakness as far revenue stream for each region. This allows business decisions to be implemented whether it is to eliminate a specific non profitable region or target a region with specific products

Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its

Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on specific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage. At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

The primary responsibility of a sales manager is to direct the sales team. A sales manager serves as a guiding hand for the sales team; outlining staff training programs, developing strategies, and pushing team members to reach short-term and long-term goals (“Sales Manager” U.S. News). To be a successful sales manager, you’re going to need basic leadership skills. Good communication skills, an open-mind, creativity and determination, are just a few of the important skills necessary when it comes to managing your team. The role of a sales manager requires more than just knowing how to supervise, you need to be able to brainstorm ideas and grow with an ever-changing market.