Why It Is Applied Data Validation

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

Luxury is uniqueness, attitude and ethnicity. Internet is purely a medium of communication for Luxury brands. The industry has been showing less dedication towards integrating complex technologies and its associated interactive and digital tools in marketing and overall commerce strategies. There is also a push to be present on the internet to evolve consumer needs and expectations. The initiation of internet as a universal supply channel provided an unparalleled medium by which to boost brand awareness and recover market share. This proposal provides an outline for exploratory research in sustaining the luxury brands online. The study overlaps research findings on internet marketing and consumer behavior for luxury brands.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

Although currently the global economy seems are fluctuation or even is experiencing a noticeable recession (??The Euro Area,?? 2008; Webster, 2008), request for luxury goods worldwide is enhancing and swiftly increasing, with over 200 billion dollars of annual sales on average every year. (Mcferran et al., 2014). Luxury items represent abundant consumer goods sales all over the world; worldwide selling of accessories, top grade apparel, beauty, jewellery and watches, and many other products (Roberts, 2010). For luxury industry major market segments are not limited into some developed western countries any more, the expansion of markets also reach to emerging markets like some Eastern developing countries or areas such as China (Sherman, 2009). Over and above the traditional developed segments of market new luxury market segments are developing rapidly. For example, performance by graduates of university with decent job as well as pretty high discretionary income, acted as the top twenty five percentage of the U.S. consumers who are called as Generation Xers, spend 1/3 more on personal luxury goods such as ornaments, high-end apparel, beauty as well as home luxury goods rather than those who are called as Baby Boomers (Park and Reisinger, 2009).

Caroline Le Bon’s Fashion Marketing and Harriet Posner’s Marketing Fashion, defines fashion marketing and its elements. Fashion marketing and advertising is the process of analyzing, developing and marketing current fashion trends to satisfy consumer needs. Both or the readings discuss the role of marketing in the fashion industry and its differences to marketing other products. Fashion products are often trended items, temporary items based on design color, fabric and pattern. Le Bon and Posner elaborate the differences in advertising fashion products and advertising classical items. The contemporary fashion industry has confronted many changes because of globalization, the development of new distributions channels, ethical considerations and price sensitivity. Fashion managers must learn about, anticipate and understand the behaviors of their consumers using marketing tools in order to help them react, adjust or revise their attractive fashion products so that they can encourage and stimulate consumers’ desires and improve financial performance. (Le Bon, xvi) Both readings discuss how critical it is for fashion brands to develop a strategic marketing plan and effectively implement it. Caroline Le Bon’s thesis is to discuss the importance of the fashion industry and fashion’s diffusion process along several trends and products each season. She highlights the influences and different elements of a fashion marketing mix. Harriet Posner’s thesis is explain theoretical concepts

The aspire to become part of what luxury products represent and, as soon as their finances permit, are very happy to fulfill long-held dreams by buying goods and brands that help them satisfy their personal and social aspirations” (Lu, 24).

These constitute only a very few of the questions that marketing executives are trying to discern about you, in order to create the type of fashion retail brand that gets you hot under the collar and itching to go shopping. Of course, you instinctively know that fashion retailers like Primark and Gucci are a world apart (not counting the ironic title of ‘Primani’ that has now been applied to our most ubiquitous of high street retailers…). But do you know precisely who these companies are targeting in an attempt to increase footfall through their doors? Are YOU a marketing goldmine for fashion retailers?

Louis Vuitton is able to sell more while remaining fresh and retaining its cachet in sever unique ways. The company first accomplished this back in 1987 when they created a category membership by comparing the brand to exemplars. That is, Louis Vuitton formed a conglomerate with the manufactures of champagne and cognac (Kotler, Keller 289). This merge placed Louis Vuitton in the prestigious and elite brand category, which helped the company to create a membership in this category. This conglomerate could also be seen as a point of difference (POD) because they are creating an association with luxury goods. Moreover, the increasing pricing strategy boosts Louis Vuitton’s image and makes the products more of a novelty because only the most elite consumers can afford to purchase the brand. The 60 plus hours spent on producing these items further its differentiation in the luxury handbag market. This adds quality to the product, which no other company provides. These strategies increase the company’s position in the market. Recently, the company has created POD’s by partnering with famous sports stars. In doing so, Louis Vuitton is expanding their brand image, which in turn creates a new customer segment. Now, the brand will be associated as sporty, whereas before, they were only known for as fashionable, and only had “high-fashion celebrities” endorsing the brand (Kotler & Keller). Another way the company has expanded their image and customer segments in by focusing on travel.

As far as the comparison of market segmentations of Louis Vuitton in Hungary and at international level is concerned, the brand has the same marketing segmentations. The luxury brand has the same target, promoting their products within their core social circle. Although, one slight difference is that the price of most Louis Vuitton's handbags is lesser in Hungary than in other well established markets. Whether it’s in the Hungarian luxury market or at international level, Louis Vuitton depends on its particular distinctiveness and its exclusive standards and vision. Transforming its mission into symbolic features and consequently generating the larger product profits. As a result, Louis Vuitton is very committed about its vision and does not change constantly and adjust to new market developments and temporary expectations of consumers just like it has shown when it opened its first store in

In order to understand the role that luxury flagship stores play on perceived value, it is essential to review the definition of luxury flagship stores, function of luxury flagship stores, and the luxury flagship stores’ relationship to consumers, fashion social medias, and

Walking down the hallways at school or down the streets of town, one has no trouble spotting brands such as Coach, American Eagle, and sometimes even Supreme or Yeezy. Brands like these can be seen everywhere! They may be depicted on the cover of a magazine or worn by famous idols. Just as frequently these images are plastered all over social media. Indulging in the lavish things are a regular among humans. Everyone wants to treat themselves - to be “with-it”. People take double shifts and wait in ridiculously long lines for these new cool items. As soon as they are available online stores sell out – such as the case with Yeezy’s which are virtually impossible to

Clothing accessories are generally used for functional use. However many items are purchased for fashion and style purposes. This fact, according to Keynote Clothing Retailing Market report (2013), has brought a great development in the sector. The value of accessories sector touched £2.86bn in 2012. Furthermore, the important increase of the sector that has been evident in 2010 at 26.1% is believed to be a result of the consumers buying items in this sector as low-priced treats. “With consumers remaining cautious with regard to spending after the recession, this sector provided consumers with opportunities to treat themselves with generally cheap items; rather than buying new garments, accessories could be bought to bring an existing outfit up to date. Fashion trends have also started to focus on accessories much more than has previously been seen, with more items bought for fashion purposes rather than functionality.”(Keynote, 2013)

With concern to 26 to 45 years old consumers, we believe that a personal shopper service and made ​​to order service might be useful solutions in order to have their loyalty giving them specific services that only luxury brands do. In fact, that way they can get the most out of their luxury buying experience. To finish, we also suggest the creation of events during which the can purchase new collections in advance, generally the day before the collections are officially out in stores.

During the information search stage of their decision-making process, the consumer stated that they constantly looked at online shops and magazines to improve their personal understanding of fashion. It was noted that the consumer’s awareness set consisted of ten different brands. However, the size of her