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Why It 's Important For Digitally Transform Your Business

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Why It 's Important To Digitally Transform Your Business
By Dominic Mazzone | Submitted On April 12, 2015

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Expert Author Dominic Mazzone
"Digital Transformation" isn 't just a buzzword. It 's a core concept of my business model, and I hope by the time you 're done reading this you 'll know why it should be a core concept of your own business.

In essence, digital transformation is the process of transitioning your entire business from an old stale platform to a new digitally efficient and exciting model. There are so many different things that go into this but let 's look at how it works for sales and marketing.

Digital Transformation many times can bring your sales and marketing from the physical world of phone calls, fliers, and mailings to the Internet. These older "analog" techniques are still valid, but they are becoming much less effective over time. Why is that? E-commerce technologies have reached a point that they 're blowing physical advertising out of the water.

People are still buying things more than ever though, but where are they doing it? They 're buying on the web instead of walking into a store. Have you heard of "showrooming"?

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