Why Logos: Why Is It Considered To Be Persuasive?

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

The initial part of the film only uses a lot of logos and a little ethos but then logos is only used here and there at curtain points to reinforce the argument. The film uses logos by stating facts such as the law passed in 2005 when a bill was passed that allowed big companies to bypass the clean water

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Whenever you drive down the road you see an ad. Whenever you’re on your phone or watching T.V. you will see ads. Ads are all around you wherever you go; it is close to impossible to go a day without seeing one single ad. All ads have one specific purpose, and that purpose is to make viewers intrigued to buy exactly what is being advertised. Advertisers use three strategies to draw viewers to ads, pathos, logos and ethos. These deal with emotions, logic and facts, and credibility. Ads can range anywhere from just words to pictures and if you look hard enough you will be able to locate these appeals within every ad you see. Bauer uses the appeals of pathos, logos and ethos to convince viewers that their hockey stick, the Vapor APX, is far better than any of their competitor’s sticks.

The first rhetorical appeal which I am going to discuss about this ad is the use of ethos. There are many ethos in this ad and one of them is the use of doctors in the advertisements.During the commercial the audience sees the doctors conducting research, conducting tests, and checking on patients. Due to having complete many years of education to receive a M.D. as well as being able to save lives, doctors are usually referred to as extremely credible characters. and Therefore, by showing doctors the audience become more confident in the overall credibility of the ad. They also show the nurses and doctors being gentle with the children, caring for them, and hugging them, which gives the audience a sense of trustworthiness of the doctors and nurses. Another example of the ethos in this commercial is the expression of good. By donating only $19.00 you can save children's lives which makes you feel good. Due to selflessness of good will, it comes as credible thing to do.

The main logo is what seems to be the second most ineffective part of the ad. Though it is the company that sponsored the advertisement and the brand name but it just doesn’t catch the first glance of the advertisement. It is located at the bottom of the page just above the second catch phrase, with white print on top of a red ribbon layout with a star on each side.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

It utilizes logos because the audience can see that the chip bag says all natural on it and that the chips only taste like they’re bad for you. To the audience they will believe the ad because it is Katy Perry saying that there good for you. It shows ethos because everyone knows that eating healthy is better for you, therefore it is the right to do. For example, Popchips are better snack than most chips according to the ad. Lastly, the ad utilizes pathos by the audience having the feeling that they are eating something good for their body.

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

Consequently, as the advertisement put so much into the emotional aspect of itself, logos is pushed to the side. The only real logos appears

One example of the logos used in this ad is “4.4 million jobs lost”. American workers were laid off in numbers not seen in over three decades” (Obama). With this statistic, he is showing how big of an impact there was on people during the 2008 economic meltdown. He uses this example of logos to show how he has helped with big issues since it started, and it can help to persuade people to vote for someone who is helping them in finding jobs. It is also used to show the troubles of America before, and how America has gradually built up to what it is now.

The words they use in the caption provide a sense that they know what they're talking about. These words and the presence of a website provide a sense of credibility as well. Using both pathos and ethos create believability in the ad that compels the ones who see it to believe the words written on the

There are millions of commercials. All of them have different audience and purpose. Advertisement maker tries to convey audience to look at their point of view, which can be political, social or convincing them to buy their product instead of others. According to the article “Rhetoric and Advertising” more than 2,000 years ago the Aristotle came up with three different categories to describe how people use rhetoric to persuade people: ethos, pathos and logos. Each of these terms describes different way to try to reach an audience and convince them to agree with you. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Many ad makers use 2 of 3 techniques in their ad. Commercial maker uses logos and ethos a lot while making a commercial. For example, Luna commercial. Luna is a carpeting company who installs new carpet in houses at the discounted prices. They always have a promotions going on which includes get carpet in 2 rooms and get the 3rd one for free, by doing this they are attracting customers, this is example of ethos. They also have a catchy audio which makes people remember their number (773-241-LUNA) this is an example of logos. They also have family who are dressed well talking about how good their

The psychological appeal for the ad is Logos, an appeal to logic or reason, providing evidence facts and or statistics although the facts can be false. In the ad you hear a voice saying “no food lowers cholesterol more” and that is the “number one seeling plant sterol plant spread in Australia.” While hearing the narrator list off facts you see an animation that shows a diagram of how the spread works showing he butter forming a net and blocking off the cholesterol while a large stamp appears in the bottom corner of the screen reading “clinically proven” while the narrator emphasises reading that line so it stands out and sticks in your memory. Now next time when you are in the supermarket purchasing a spread you are attracted to that product