Why Should You Invest Time And Money On Growth Tactics That Don 't Scale?

User Profile-Microsoft company have a huge target market, the service they provide from daily office operation to home entertainment. The user of Microsoft mostly are who have basic knowledge on

The more referrals that are made will increase the amount of revenue generated, and if the counter staff are seen to be more than helpful to the customers, the reputation of the business will also increase.

“Microsoft aspires to be a great company, and our success depends on you. It depends on people who innovate and are committed to growing our business responsibly. People who dedicate themselves to really satisfying customers, helping partners, and improving the communities in which we do business. People who are accountable for achieving big, bold goals with unwavering integrity. People who are leaders, who appreciate that to be truly great, we must continually strive to do better ourselves and help others improve.”

The anecdote entices the reader and her poetic description of the way each stroke of a letter can be subtly varied and the way the letters smudge. Connects her with the reader as a person and not an endorser.

As a result of the wide spectrum of products Microsoft offers, they communicate to a wide customer base. The company has implemented successful brand and communication strategies throughout their range of products which vary across software, entertainment, devices and gaming etc. The modern media mix typically used by Microsoft includes television campaigns and the internet to generate reach, mobile to drive engagement and social media to spark conversations and generate virility. However, in contrast with the other sectors they operate in Microsoft holds a smaller market share in the smartphone and tablet industries. This means that Microsoft needs to implement branding and communication strategies that focus on gaining new customers rather than

Demonstrating the success of an initiative like Kudler's Customer Rewards program can help Kudler obtain any future investment capital they may need for further

Their presence and involvement in the community influences it’s customers to give back to their local community. The younger culture is beginning to show more involvement with giving back to local businesses and helping them to succeed rather than big businesses that focus more on large nationwide profit. Breweries like Rahr and Sons, sponsor local events and are popping up at different bars and locations weekly to help, not only their own growth, but to aid in the growth of local businesses. Another interesting idea that Rahr has begun is connecting the local businesses. For example, one of their specialty brews of the season is a brew that is created using a combination of ingredients from another local business, Avoca Coffee. Ideas such as this only reinforce the idea of aiding in the local business industry and influencing locals to give to their community and help it prosper. With so many local breweries, and their spread out location throughout the Metroplex, it ensures that each part of the metroplex has a local brewery nearest to them and can emerge in the community and nearby bars and

The consumer’s love the current facility. They like the good food and crafts they are able to make. They participate in current event classes talking about what is going on locally and nationally. The facility offers them many resources and a friendly staff that they might have never gotten elsewhere. They use this place as an outlet to find and make life long friends.

How does it benefit the customers they serve? To show the community what they do they use visual aids. They put their visual a on their website and on Facebook page.

Microsoft was founded in 1975, and is the worldwide leader in software, services, and solutions (Career). Microsoft is proud to offer great products and employ outstanding people. Previous Microsoft CEO, Steve Ballmer once said, “There are many things that are true about Microsoft. We have big goals, big dreams, and big aspirations for the future. We are both competitive with our products and in the way we attract and retain talent. For me, the most important factor is competition for talent, because I know our success comes from the people who work here” (Foley).

The Vista Ranch and Cellar Winery is located in Merced, California and was established in 2010 by two women who had a passion for throwing parties. The pair were matriarchs of their kindred with other successful family businesses in the area. The Marchinis were agriculturist and the Dejagers were dairy farmers, both leading ladies were good friends, but when Mrs. Dejager felt the need to focus on her family’s dairy farming company, Mrs. Marchini felt it necessary to keep the business running. The small business is still a public and private events venue and a wine cellar, but now has an emphasis in sharing an agricultural experience with all those that visit the property. (Our Story: Vista Ranch, n.d.)

This alternative would imply that only one source of income would be utilized. Therefore, their major marketing campaign would have to be concentrated on aggregate value to wineries through the website. However, Cork’d is behind building the website, which only indicates that not enough time is dedicated to the same. Emphasis would need to be put in how to provide better value to both wineries as well as users.

Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.

Since its founding, sales have grown exponentially from US$1.6 million in 2000 to US$1B in 2008 (Exhibit 1.). This strong growth was dependent on a strong and loyal customer base, which in turn was dependent on employees who were passionate about and took pride in their work by providing exceptional customer service in their quest to ‘WOW’ their customers.

Bill Gates Believed Microsoft’s core source of competitive advantage was the ability to attract, motivate and retain superior people. In attracting employees Microsoft mainly targeted the stars. Stars are the core employees that can add value to the organization through their knowledge, skills and abilities (Boselie, 2010). At Microsoft there has been a hands on mentality made for ambitious people.