Why Tetley Fails in Pakistan

how to process and grow tea or it would be useless to get the thousands of

The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products. To find the market share of the HUL brands and its competitive brands. Key areas of strength and weakness for HUL brands. To develop a

Marketing and promotion: The aggressive marketing and promotion is strength to the company from several years. It has implemented many successful advertising and promotional strategies over the time which includes new format of UK stores “Brighter look”, “Your M&S” slogan, “Quality worth every penny” etc.

1. Gen. In the world Pakistan is a county that is facing one of the most critical conditions of terrorism. Pakistan is on an urge of war against the terrorism since more than 15 years that has been killed thousands of innocent citizens and several hundred of soldiers and law and enforcement agencies' personnel during fighting against terrorism. This irritation has not only affected the peoples of Pakistan, but it has been also very bad effects upon the economy of Pakistan. These things have made the economic situation of the state unsteady and unsecured.

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

Marketing department of Unilever was very strong & potential. They concentrated on advertising and marketing to get higher margin business and to develop brand value. The food division was organized into six categorized.

Pakistan is on the countries with more children uneducated. Literacy is one of the most important skills needed in a daily basis. How can they let their children down so bad? Getting an education means getting closer to achieving their life goals, but if they don’t get educated they will stay ignorant for the rest of their lives. In the book, I am Malala by Malala Yousafzai, Malala fights for education and shows the things Pakistan needs to work on to improve their education. In the article, How Pakistan Fails Its Children by Mosharraf Zaidi, he shows many different ways the children are let down by their own country. Based on what I know about education in Pakistan, they can improve it by lowing violence and allowing all children to attend.

I went home the weekend of October 8 and 9th. On Sunday October 9th my mom and I went to Walmart. I was hoping that she would buy me tea so I did not have to buy it myself. However, the Walmart in Wadsworth, Ohio, my home town, was completely out of 12 packs of Lipton Citrus Green Iced Tea. There was no kiosk for them and there were none of that flavor in the aisle. At this Walmart, where they should have been was surrounded by other types of Lipton, Pure Life, and Snapple teas. On Monday October 10th, I went to Walmart in Ashland because I failed to purchase tea in Wadsworth. They had it, but were also surprisingly low stocked. My theory is this product is a star in the summer time, but in the fall and winter months it is more of a cash cow.

The epicenter of Pakistani culture is in danger. Punjab is a region that spans from Pakistan to India, is about the size of the U.S. state of Wyoming, contains over half of Pakistan’s population, and is home to an immense amount of Pakistani culture. One particular city in Punjab, Lahore, is described as Pakistan’s “cultural capital.” Islamic extremists known as the Taliban are now trying to dismantle the so-called “cultural capital” in hopes of assuming control of the country. Over the past couple of years, the Taliban have assaulted the province with waves of terrorism. The National Geographic Magazine article titled “Pakistan’s Heartland Under Threat” is about author John Lancaster’s adventure into the Pakistani province with the objective

He says that it is “undesirable” for both companies to use to same slogan because there would be a “likelihood of confusion as to the source or sponsorship of the goods” that were being

In addition, a large number of brands also results in a lack of a unified global identity. Many of Unilever’s product categories had checkered identities. As Deighton exemplified, the company used to produce ice cream under different brands among the globe, such as Wall in the U.K. and Asia, Kibon in Brazil, Ben & Jerry’s and Breyers in the United States, Langnese in Germany, and so forth. Each one had a

to establish Teavana as the most recognized and respected brand in the tea industry by

Hindustan Unilever Limited which has a heritage of over 80 years of corporate existence in India is one of the largest Fast Moving Consumer Goods Company in India. It has a rich history, with a belief in values and an eye on growth. This approach has helped its business grow. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to reduce the environmental footprint and increase its positive social impact making sustainable living a commonplace.

They provide a wide range of exquisite tea and all day dining TWG Tea experience to their consumers. The luxury tea and European concept are catered to all professionals around the world. TWG Tea has retail outlets and tea boutiques spanning from Asia-Pacific to the Middle East, mainly in countries such as Singapore, Japan, Hong Kong, Malaysia, Thailand, United Arab Emirates, United Kingdom, and the United States of America. TWG Tea’s sheer passion for tea has earned them an international recognition through their exclusive blends, tea patisseries and other tea infused specialties. They offer more than 800 different single estate fine harvest teas in every season and continue to surprise us with new varieties and creations of tea in collaboration with some of the world’s most renowned estates.

Most of the company’s products are closely related in the sense that they are household products such as Always,