Why The Australian Luggage Company Should Design The Product

Australia is a very culturally diverse country, meaning that it consists of many cultures and ethnicities from around the world. This diversity is mostly due to immigration,

Already JetStar, Tiger, Air Asia, Virgin Blue, for example, are low-cost airlines and are established in the Australian domestic market. This creates the need to differentiate to survive.

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The Purpose: Today’s society focuses on customers’ satisfaction, most business ask the consumer to take surveys to learn more about their experience. It is highly important to make sure our customers leave happy and satisfied with our service, and if they feel any different we need to get

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The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma, based on a real company, faced by Chateau de Vallois, a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner, and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO , and Claire de Valhubert – Garspard’s granddaughter. De Vallois had fallen into a slow decline under its previous owner, but Gaspard along with Jean-Paul Oudineaux, his estate manager, had restored the chateau and since then de Vallois had been steadily profitable

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This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

As for the backpack, I wanted to design a pack that will give value to this segment. Inspecting the survey results that asked members of this segment to rate the importance of the five characteristics; capacity, comfort, durability, waterproof, and eco-friendly, lead me to design a red-synthetics rounded-top backpack with thin spaghetti straps and an audio bundle.

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Thirty-four years ago in the Hartsfield Atlanta Airport, Patricia Miller and Barbara Bradley noticed that the majority of people had the same simple and boring luggage design. These two friends saw the opportunity to pursue a new market that offers colorful and patterned baggage designs, and that is how Vera Bradley began. Vera Bradley started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they

The Birkin bag is a highly exclusive handmade bag from France; it is very expensive because of its exclusivity but also because of how it is constructed and the materials

Coach is the manufacturer of a collection of handcrafted leather goods that are considered high in quality and unique in craftsmanship. Coach strives on their continued high standards that are required for the materials and workmanship that go into their handbags. The Coach brand is attributed their reputation and is considered one of the leading high-end handbag provider. The Coach brand is considered a “unique combination of their original American attitude and design, their heritage of fine leather goods and custom fabrics, their superior product quality and durability and commitment to customer service” (Coach Company Profile, n.d.). Coach has materialized as one of America's distinguished designers and manufacturer of fine handbags for women. The Coach brand has been developed over time from the signature styles and unique character that the handbags posses. (Corkindale, 2008).

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The type of day handbag should you cause the next big vacation? You do not want to haul around something obtrusively large or heavy, nevertheless, you also have to have room for the requirements. The very last thing you want to worry about on holiday has been the victim of pickpocketing or theft, so choosing the bag that will protect your belongings is crucial. We've curved up a set of the best and safest travel day hand bags to help with making that decision process less of the puzzle.