Why The Cleveland Indians Could Benefit From Using The Stp Model

The market opportunity identification is sports games services and the objective is to increase ticket sales. The strategy is to differentiate the Pirates in order to increase ticket sales. This will be done through an increase in game entertainment, personal selling, ticket prices, and an increase in events. Pirates will employ three basic customer strategies; customer acquisition (getting customers), customer retention (keeping customers), and customer revenue growth (increasing revenue per customer). Using new market segment will assist in the increased ticket sales. New market segment refers to pursuing customer acquisition methods to target new market segments, this will be done through product (in-game entertainment) and ticket prices. New Market Segment will be used in order to acquire customers from new markets with the unmet need of entertainment. The goal will be to grow revenue per customer by expanding into new areas.

| According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer

The consumer market for ESPN’s streaming service is made up of sports enthusiasts who need access to live events and sports information on-the-go. According to our situation analysis, consumers use ESPN for their sports needs because of ESPN’s strong brand name; the ESPN brand promotes awareness and trust to consumers within the sports entertainment market. Due to ESPN’s focus on a higher purpose, many consumers choose ESPN over competitors for their environmental sustainability and diversity initiatives. Thus, ESPN’s well-known brand name and positive public image bolster ESPN’s favorability among sports enthusiasts within the entertainment market.

The audience to which this paper is directed towards is the college aged baseball fan in America. They are interested in the game and love to go to the ballpark to watch a game, and if they can’t make it to the game they will try to watch it on TV or catch some of the highlights. They hear the stories about steroids and the various scandals, but don't possess a deep understanding of them. My audience’s attitude towards my culture is admiration for the players and teams. However, likely objections could include the steroid scandals and some fans may be hesitant to accept the fact the these players makes huge salaries each year. Professional baseball players come from all over the world, so while it is likely that my audience share similar backgrounds

By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The

Bacilos' US Latino target fans are more likely to spend their time with hobbies such as Listening to music (64%, 117 index), Cooking/Baking (48%, 131 index), Traveling (46%, 138 index), Films/Cinema (43%, 130 index), Shopping (43%, 136 index), Vacationing (43%, 137 index), and Reading Books (39%, 118 index). Fans are less likely to spend their time with Football (175, 92 index)

CNCO US Latino Generation Z fans are more likely to spend their time with hobbies such as Soccer (48%, 252 index), Social Networking (31%, 131 index), Tennis (31%, 265 index), Run/Walk/Bike for Charity (30%, 219 index), Playing games on a console (29%, 135), and Sharing online videos (24%, 181 index). Fans are less likely to spend their time with Football (3%, 18 index) and entering sweepstakes/lotteries (4%, 41

a.) Reaching temporary fans is all about timing. Often, the window of time to reach them is narrow. When communicating with them it is all about the value of the purchase and social interaction. Offering a memorable experience will resonate more with this particular fan. Local fans associate elements of sports consumption with a local, geographic aspect. The local community is a key component when attracting the local fan to a game. Stakeholders have a stake in the community, so reminding of this will reinforce the local affiliation with the sports team. The devoted fan segment should be targeted about personality, team, league, or sport. This fan will take advantage of free content via the internet on sport publications. Devoted fans are

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Every company and/or organization starts and operates to achieve a single major goal, which is normally included in the company’s mission statement. Setting a goal, however, does not translate into success on its own; it is only the fist step. Understanding market segmentation is the second most important aspect of doing business. “Sellers and advertisers want to be able to determine what the potential market is for their product or service, as well as the best ways to reach potential consumers” (Terrell, 2013). Once a goal is set, an organization first must decide if it wants to operate locally, regionally, nationally, and/or internationally, as the size of the geographic coverage has a large

One must understand the marketing segments of this population. First, the geographic segmentation represents a market that is divided by its location. In this case, the geographic segmentation is based on the consumers who live in a specific region, such as the homeless mothers and young children. In other words, these women and children all share some similar wants and needs. Then there is demographic segmentation, which consists of demographic factors such as age, ethnicity, nationality, and occupation. In this case, the demographic factors include young mothers and their children, homeless individuals with no jobs, and a variety of different ethnicities. Next is psychographic segmentation that handles personality, values, attitudes, interests, and lifestyles. Lastly, there is behavioral segmentation, which divides the market into groups based on their knowledge, uses and responses to a certain product. For example, the population being discussed has a lack of knowledge of healthcare, but understands how to interact with social media.

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

Social influences such as socialization have encouraged people to participate in fantasy sports. Individuals participating in this sport engage in community building activities. They engage in these activities through online chatting with other participants of the sport, message boards, emails, and live drafts. The majority of the fantasy sports players are males thus the sport sets an excellent platform at which men can bond without interference from their female counterparts. Moreover, through their participation in the fantasy sport, players can stay in touch and communicate well with their friends, co-workers, family and other members of the community (Howie,

Beneficial: use of the product to receive a type of benefit: health conscious, environmentally-safe, pet-friendly.

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.