Why Should Companies Market To Children

Some companies even target little children just because they know that they are innocent and that they are most likely going to go to their parents to buy them the product that they want. In some occasions the parents are going to buy the product because they want the best for their children; which might not be the right thing in these type of situations. Most parents do not know that the companies are targeting their children and they give no importance to what they are doing. The only thing that the parents are thinking are that they are choosing the best for their children by satisfying them. Most children in this century already know what each brand is or what is trending before even learning how to add or subtract. In this type of situation I strongly agree on what Barber said that “... parents can refuse to relinquish their gatekeeping roles and let marketers know they won't allow their kids to be targeted anymore.” Moreover it explains that parents should not let their children believe what social media or producers say that they need. It is their job to teach children to know what they need on their own and not what producers tell them they

All organisations and people that work with, or come into contact with children should have safeguarding policies and procedures to ensure that every child, regardless of their age, gender, religion or ethnicity, can be protected from harm. This includes hospitals, schools, private sector providers, sports clubs, faith groups and voluntary/community organisations.

Lots of well known products made overseas have been made by the works of child labor.The question is should buy them, and the answer is no. One reason not to buy them is because the children are working in dangerous conditions with heavy machinery and toxic material. But more importantly the children working deprives the of their education and childhood overall. Instead of having good childhood memories they have to work countless hours on a machine that could kill them if they don’t focus. Even if it’s true that the children working is mainly because of the survival of the family,people shouldn't buy products made with child labor because one dollar won't suffice the amount of money they have to live in the first place.

Child labor is very demanding throughout many countries around the world, especially those were the economy is not doing so well. As in the United States there are some very strict rules and guidelines for the employers to follow or they can get fined and these fines are not cheap in anyway. As in fines if employers violate these laws they can also be imprisonment on top of fines if the Justice department see fit to do so. These laws and rules will help the individual child, the society and the economy down the road. In this paper we will examine the laws behind child labor, the definition and the history of how the child labor law became about. Also, we will discuss the international child labor law and how that became about. We will discuss

Though not always directly applicable to the organisation for which I currently work in, a number of policies and procedures exist to ensure the safety of children and young people. These policies apply to all persons who work with children or young people in any capacity. This includes the following:

5. The EYFS will be given legal force through an Order and Regulations made under the Childcare Act 2006. From September 2008 it will be mandatory for all schools and providers in Ofsted registered settings attended by young children – that is children from birth to end of the academic year in which a child has his or her fifth birthday. The term “early years provider” includes maintained schools, non-maintained schools, independent schools, and childcare registered by Ofsted on the Early Years Register, all of which are required to meet the EYFS requirements. .

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

To begin, a child’s brain is has not yet developed enough to make their own conscious decisions. For large companies or organizations, “Children are easy prey for advertisers” (Source C), rather than adults. So, in theory, a company should amend its advertising to a more beneficial system for the community. As David Benady stated, “ Advertising and marketing could encourage children to eat healthily, participate in sports and read books” (Source B), which is entirely true. With the combination of children's naiveness and companies marketing techniques, a child could easily be sucked into eating healthy rather

“The main cause for children doing work is poverty,” says Nadira Faulmuller in “This Company is Employing Children”. People should buy products made with child labor. Buying these products will support the many families of the working children, since the reason children are working is poverty. Not buying the products can create more problems for the children working. Even though some say that working children are robbed of their education, individuals should buy products made with the use of child labor because hard labor has the ability to motivate children to get an education.

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

I believe that the children are our future, and so does the marketing industry. In fact, most of the marketing strategies of today are aimed towards the younger generation. Why? Because they know that the needs of our children varies day to day. Therefore, what are some of the attempts to sell a product to children? Well, if you think about the demographics, more and more children influence their parents into buying the latest trends and what nots. Since families have double incomes and wait to have children, more of their income is available (need citation). In addition, the buying power of the child has increased dramatically since 1992. In 2009, a sales increase of 17 billion dollars was accomplished, more than doubling the buying power