Why The National Hockey League

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The purpose of this research study is to identify the reasons why the National Hockey League suffers from low television ratings while the National Football League thrives in television ratings. The NHL has a very avid fan base and attendance in most markets for the sport is consistently high. However, there seems to be a lack of ability to translate that success to the television viewers. The National Football League has been able to successfully bring its product to all fans through the television and ratings for the NFL are incredible. By identifying the reasons that the NFL has been able to translate its product through television and why the NHL has struggled, the field of Sport Management will have a better understanding of the…show more content…
It has a strong and avid fan base in the United States and Canada. However, the league continually struggles to compete with other American professional sports leagues when it comes to television ratings. Specifically the National Football League is one of the most successful brands in the sports world and has taken hold as the most popular sport in the United States today. The questions that need to be answered are how can the NHL market their product to the consumer through television in a way that can compete with the NFL? Why has the NFL been so successful where the NHL has not? In what areas of marketing through television can the NHL improve? How does the sport itself affect the television ratings? Finally, is there a saturation in the sports television market that does not allow the NHL to reach comparable television ratings as the NFL? There are three major areas to focus on in this research. First, it must be determined where the NHL struggles in the television ratings market by taking a look at all demographic statistics. Secondly, an in-depth look into previous research conducted on television ratings for both the NHL and the NFL. Finally, a breakdown of how each league presently markets their product with a focus on comparing and contrasting those methods to determine where the NFL is so successful and where the NHL can improve. Watching sports on television has become an American pastime in itself. It was not that long ago when watching
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