Why The National Hockey League

sport as a result invest must more interest into it. The NFL is able to leverage the fact that

Sports enthusiasts provide the target market for ESPN within the sports entertainment industry. The specific target market segment we will target for ESPN’s streaming service is busy individuals who want to keep up with sports but are unable to do so because of time constraints. The entire target market may include individuals who lack adequate access to ESPN outlets, such as “cord-cutters”. However, we will be focusing exclusively on young male individuals who are unable to fulfill their sports entertainment viewing needs due to busy schedules and a lack of time. This target market segment

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

Without any doubts, the National Football League is considered to be the most popular sports league within the United States. It has a huge amount of prominence on the global sporting landscape. NFL has been able to build Super Bowl into this dynamic event that we see today (Coombs, pp. 93). The League was formed in 1920 and it was only after WWII that it was able to gradually gain the kind of prominence that it has today. It had to

Professional football is known to dominate all other American sports. Prime-time football is an essential part of American culture. Each year anticipation for the start of the new season builds as dedicated fans eagerly await for game time. People can’t help but love the high energy and intensity each game provides. Once a favorite team is picked, fans follow the season in hopes that their team makes big at the Super Bowl. Whether going to experience a game in person or being able to watch it on T.V the love people have for football is evident. The National Football League’s popularity draws in the largest amount of fans who fill stadiums to full capacity and even more viewers who watch the broadcasts. The NFL is a huge market that many consider displaying monopoly power. I believe that the NFL is indeed a monopoly due to the lack of competition/substitutes at that level, the high barriers to entry, and their economies of scale.

One of the greatest obstacles that the NFL has had in introducing football globally is that many people outside of the United States and Canada find the rules complex and confusing. To help teach people more about football, the NFL designed an interactive website platform which teaches fans the fundamentals of American football (Hardcastle, 2012). The website seeks to directly address the queries, making it highly interactive. This website also serves as a foundation for advertising and promotional decisions; it can show executives which areas of the world are visiting the site, and showing interest in football which helps for deciding which venues to select for future NFL International games. The website also assists in identifying individuals with similar characteristics that have significant implications for the determination of marketing strategies; market segmentation (Market Segmentation, 2002-2010).

NASCAR should create a new racing series while creating a linkage of suppliers, vendors, buyer, and customers through informational, technological, social and structural linkages (Ferrell & Hartline, 2014). Intensive distribution should be utilized to offer as many sales opportunities as possible and gain exposure (Ferrell & Hartline, 2014). The new series should generate interest in new and existing fans while simultaneously converting other sports fans to watch and attend NASCAR events through the use of social media, advertisements, sponsorships, and endorsements.

May 13, 2013- A day that will go down in history as one of the most devastating days for fans of the Toronto Maple Leafs. After an 113 day lockout at the beginning of the season, the Leafs made the playoffs for the first time in 9 years. They were playing the Boston Bruins in the first round and made it all the way to game 7. Leafs fans around the world were glued to their TV 's as they watched their team build a seemingly impenetrable 4-1 lead with 15 minutes to go in the third period, all they had to do was hang on to it… The Bruins added a second goal with 9:18 remaining, and then the unthinkable happened. In the span of thirty-one seconds, Boston netted their third and fourth of the game to tie things up with only seconds remaining, sending the game to overtime. There 's nothing more exciting and nerve wracking than Game Seven overtime, but unfortunately for the Toronto Maple Leafs, their dreams of winning the cup were once again extinguished. They added another year since the last time they won the coveted Stanley Cup: 46 years and counting (now up to 48 years in 2016)-the longest drought without a Cup for any NHL team in history. Yet even with such a long drought without a cup, Maple Leaf fans remain some of the most loyal and dedicated in all of professional sports. The team also brings in some of the highest revenues in all of the NHL. How can a losing team be one of the most profitable? This paper will examine the case of the Toronto Maple Leafs from a number of

On August 8th, 1988 Wayne Gretzky gave a tearful farewell to Edmonton after being traded to the Los Angeles Kings. The Gretzky trade had effects beyond the two teams. The landscape of the National Hockey League changed in the years following the Gretzky trade. Ten years after the trade Anaheim, Dallas, Phoenix, Miami, San Jose, and Tampa were awarded NHL franchises. The National Hockey League’s southern expansion was partially driven by the attendance increase the Los Angeles Kings experienced after the Gretzky trade. The goal of this essay is to determine what drives attendance in Sun Belt cities. Our study should interest sports economists in academia and National Hockey league executives who make decisions on the league’s product placement. Team attendance is the dependent variable in the model and eleven independent variables were run in two different regressions. The first regression run was a Least Squares regression and the second was a time series regression. The time series regression was necessary to run since the results of the Least Squares regression may have been biased. The time series regression reveled two important conclusions. First, winning a championship had a positive and statistically significant impact on attendance in southern cities. Second, the time series regression illustrated that each city has special characteristics driving attendance that we cannot measure. This essay I will review other research papers on attendance at sporting

This research paper will provide a discussion on the initial conception, importance, and an explanation on the development of fantasy sport and its adoption by the National Football league (NFL). The paper will also focus on the concept of fantasy football considered the most popular fantasy sport, due to the high participation rating, and its effects on the NFL and the various sport consumers. A brief examination of the increase in consumer loyalty and brand identification as a result of fantasy football participation as well as the effect of overall consumption of the NFL will be provided in the following research.

As a result of the effect that it has on the Canadian economy, hockey should be named Canada’s true national sport. Accounting for roughly one-third of the National Hockey Leagues ticket sale revenue, the seven Canadian hockey teams have a much larger market than the 23 American teams. Not including the newly added Winnipeg Jets, the six Canadian teams account for 31% of the $1.2 billion (U.S) sales ticket revenue of the NHL. This means that $341,000,000.00 (U.S) is contributing to the Canadian economy annually. The Toronto Maple Leafs has the largest franchise revenue at an estimated $119,000,000.00. The ticket revenue of the Toronto Maple Leafs is the highest in the NHL at $1.5 million per game. This is an astonishing amount in comparison to the Dallas Stars at $660,000. The construction of sport facilities could cost upwards to over $1 billion (U.S). With this in mind, Canadian hockey facilities (e.g.: the Air Canada Centre in Toronto, Ontario) revenue millions of dollars annually and creates thousands of jobs. Costing $265 million to build, the Air Canada Centre generates revenue of nearly $23 million annually. Additionally, large Canadian sponsors such as Air Canada, Molson Canadian, and Tim Hortons

The National Hockey League (NHL) lockout began on September 15, 2012 at 11:59 pm when the NHL went into a labour dispute with the National Hockey League Players Union (NHLPA). As the NHL season was supposed to start on October 11, 2012 it did not happen. Fans started to grow very angry with the

From 2005/06 to 2014/15, the National Hockey League’s (NHL) revenue has grown from $2.27 billion US to $3.98 billion US. A large portion of this is due to the fact that the world of hockey is constantly changing in many aspects. The way it is played, the way we watch, the way it is coached, and the way players are scouted and traded. Almost everything on the operations, media, player, and fan experience side have gone through changes and alterations because of technology. Technology has opened up a plethora of doors within the sport and has had such a big impact on not just revenues but other areas as well. One of the largest affects come on the fan experience and involvement side. Changes outside of actual gameplay such as this one are often driven by revenue but are ultimately acted on by the current technology in today’s digital society. In order to find out the extent of these changes, three questions must be answered. How has the viewing experience and accessibility changed for fans, how has the media and technology affected fan engagement, and has today’s digital society taken away from any of hockey’s tradition. Today’s digital society is constantly affecting the NHL and world of professional hockey’s fan experience and involvement because of technological offerings and advancements used by members of the industry in profit driven efforts.

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

The NHL possesses a variety of important resources and capabilities. One such resource is their television contracts. In the United States, FOX secured the TV rights from 1993-94, while and ESPN has them from 1994-99. In Canada, Molstar owns the rights from 1994-95. Television represents an important, yet underutilized revenue steam for the NHL, as their annual revenues in this area are significantly lower than their major competitor’s.