Why The Results Support The Hypotheses? Essay

An experimental study was conducted to assess the moderating influence of review valence, hotel familiarity, and reviewer expertise on the within-subject effect of online hotel reviews on consumer awareness, attitudes, and

The last rhetorical strategy is the cause and effect, which is to analyze the reasons of the argument along with the outcome of the effects. (course reader pg. 24). The authors’ will deliberate the importance of communication and what can cause the communication to be misleading. The causes of a misleading communication can affect the hotel, the employees, and the management. For example, “The terms such as ADR (average daily rate) and RevPar (revenue per available room) are unique to the hotel industry and must be explained if are used when training new employees” (pg.95). These terms are very important to learn especially when the employee is working at the front desk. The terms are ways to know how much a room is for a night and how many

This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and set themselves apart from others.

Cornell Hospitality Report, a well-respected publication in the hotel industry wrote the following in a 2010 report; We wanted to explore the impact of customer reviews on hotel bookings. To explore this question, we asked our respondents to rate their likelihood of choosing a hotel if they see either a negative or a positive comment about the hotel within their category of interest. We found a surprisingly similar trend for all categories of hotels and for both male and female respondents. In short, men and women are equally likely to stay away from a hotel with negative comments and equally likely to choose a hotel if they see positive comments (McCarthy, 2010). There is a strong indication that hoteliers who want to be successful in the new competitive landscape can disregard online reviews at their own peril. According to the paper, a 2010 study by Mckinsey and Co. claimed that “word of mouth is the primary factor behind twenty to fifty percent of all purchasing decisions” and that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.” Considering the previously presented evidence, I believe any hotel that plans to be successful should be actively engaged in managing online reviews. In addition to this, they should focus strongly on top review websites such as TripAdvisor and Google to ensure they are involved in actively managing their online reputation.

The next four sub-sections discuss the main findings revealed from the reviewed articles. These are the findings below.

Based on the findings and analysis on the previous chapter, it is concluded that the majority of respondents heard about XYZ Hotel from families or friends recommendation. The rest knew about the hotel from “other”, such as the company that they are working for, events, and the internet. However, only 9% had heard of the hotel from social

From both the hotel’s and the customer’s and behavior. It is essential both to segment the

This report is based on five stars which is related to our subject that is Hotel Management. We have prepared this report when we last visited Hilton Hotel Auckland which is located in the heart of Harbour side. We have fully utilise our time during the visit of this hotel. While preparing this report we have gain many knowledge and ideas of the fine standard hotels. During preparing the report we have chose this hotel to prepare our report because we find many interesting about this hotel. We thought that this is the best hotel to prepare our short project. Moreover, it can give us suitable view and conclusion to the report and utilise our time.

Any industry’s image is built based on the better views it obtains and also earns better revenues. This is true in case of the hotel industry as well. Hotels with large volume of booking and pricing strategy that attracts customer can obtain a good review in the market.’ The impact of Social Media on Lodging Performance 2012’ a study by Cornell’s Center for Hospitality Research revealed that the guest satisfaction obtained from online review score directly impact the hotel’s financial performance. The study also concluded that for increase in every one point in a hotel’s 100 point ReviewPro Global Review Indexcauses a 0.89 percent increase in its price, a 0.54 percent increase in the rate of occupancy and an increase of 1.42 percent are seen in RevPar value.

Any industry’s image is built based on the better views it obtains and also earns better revenues. This is true in case of the hotel industry as well. Hotels with large volume of booking and pricing strategy that attracts customer can obtain a good review in the market.’ The impact of Social Media on Lodging Performance 2012’ a study by Cornell’s Center for Hospitality Research revealed that the guest satisfaction obtained from online review score directly impact the hotel’s financial performance. The study also concluded that for increase in every one point in a hotel’s 100 point ReviewPro Global Review Index causes a 0.89 percent increase in its price, a 0.54 percent increase in the rate of occupancy and an increase of 1.42 percent are seen in RevPar value.

The development of the internet, which is now more than 30 years old, is rapidly. According to a study from comScore the amount of people who have access to the internet is 694 million. This is a huge target group and the hotel industry realized it. Every hotel has its own website where you can get information about the rooms, menus and activities the hotel offers. And also you can book a room online. Most of the time you will find special offers which are only available online and are much cheaper than if you book by phone.

The mission of Hotel comfort is: enhancing un-leveled growth through offering the best and high quality products in the hospitality industry. Our goal is creating customer loyalty, preference and retention through quality offerings and our guiding light is our vision which is making hotel comfort the center of quality hospitality and the only preferred alternative in the industry. For years, our mission, goal and vision has been well adhered and results have been realized. However, things have gone wrong!

I also researched what makes a hotel successful and all websites in one way or another said that what makes a great hotel is a quality product, exceptional staff and great performance. I will talk about this later on in the report and outline how we will implement training to ensure these are met.

It is clear based on the study, that some hotels take online review seriously by responding to customers’ feeback. A study done by PhoCusWright and TripAdvisor indicates that 62% of users agree that seeing a hotel management responses on reviews makes them more likely to book the hotel (TripAdvisor, 2013). While some hotels take advantage of this finding to attract more guests, some hotels to do not and this works to their disadvantage. The issue is not just about responding, but the manner in which the responses are given. Findings suggest that 70% guests prefer

In the past Vikram, the CEO of the East India Hotel (EIH) Luxury Hotel Chain had successfully role-modeled how to use customer feedback to investigate root causes of various types of service delivery issues to consistently improve service quality at the EIH. Once again, he was consulted to lead the Oberoi’s response to recover from yet another service failure experienced at the Oberoi Vanyavilas(OV). Despite an impressive 94% net promoter score, Vanyavilas received a complaint from the dissatisfied guest who was unable to sleep due to the noise created by a train that was located a mile away, resulting into dissatisfied guest terminating their hotel stay and leaving earlier.