Why Was Home Depot's Business Made This How-To Series Of Videos So Successful?

Home Depot’s corporate-level strategy is one of internal growth. This conclusion was reached based on the increased focus that Home Depot has placed on growing its existing online and traditional retail operations. Between 2016 and 2018, Home Depot is expected to invest approximately four billion dollars into improvements in its online and physical retail locations in order to make both work more synergistically and grow sales (Petro, 2016). Home Depot hopes that these investments will continue to increase sales at both its physical and digital retail locations, thereby growing the company without adding significant numbers of physical locations.

More savings. More doing. Now that’s the power of Home Depot (homedepot.com). “ The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank, along with investment banker Ken Langone and merchandising guru Pat Farrah” (corporate.homedepot.com). The founders envisioned a “one-stop shop” for the do-it-yourselfer. The first Home Depot opened June 22,1979 in Atlanta, Georgia. The first stores had around 60,000 square feet that dwarfed the competition stocking over 25,000 SKUs much more than any other hardware store at the time (corporate.homedepot.com). As a facade to look like there was an abundance of merchandise The Home Depot would stack empty boxes on the shelves. Home Depot has come a long way since their humble beginnings.

From its roots as a vision in 1978 of a home improvement superstore The Home Depot has become a giant in this sector. Influenced by the “do-it-yourself” customer or the corporate contractors each policy and business plan is developed with a consumer stake holder emphasis. As its founders stated “We’re in the people business” (Planning), and this is maintained in its business structure today. Set up as a direct to consumer warehouse of home improvement and building products

When The Home Depot was founded in 1978, Bernie Marcus and Arthur Blank had no idea how revolutionary this new “hardware store” would be for home improvement and the retail industry. The Home Depot sells from building materials to furniture, everting about your home improvement. Today, the Home Depot is the world 's largest home improvement specialty retailer, with 2,274 retail stores in the United States, Puerto Rico, the territories of the U.S. Virgin Islands and Guam, Canada and Mexico. 1,977 stores of them in the U.S. about 385,000 Employees around the world. As of the end of the first quarter of 2016, The Home Depot about 298 international operations represent 13.1 percent of store base. The Company has been already the largest home improvement retailer in Mexico, in addition to the U.S. The Home Depot entered Canada in 1994 and Mexico in 2001 through a combination of acquisitions and organic growth. Both markets are examples of how The Home Depot combines its vast knowledge of the home improvement industry with the needs, shopping trends and customs of each unique geography to

In 1978, Home Depot was established by Arthur Blank and Bernie Marcus. From the beginning, they were capable to render the most excellent customer service in the industry, guiding customers in the course of projects for instance laying tile, shifting a fill valve or managing a power tool. Not merely did store associates endure meticulous training of product knowledge, other than they as well begin presenting trainings so that customers might be trained how to perform it themselves. Home Depot is yet today guided by individuals values instituted by its founders, taking care of people, doing the right thing, excellent customer service, respect for all people, entrepreneurial spirit, constructing strong relationships, give

From the moment of Home Depot’s foundation, it has continued to grow constantly by targeting strong markets with many new homeowners and young individuals. The company managed to grow fast by adapting to change and continued to be successful by holding on to its culture and values. The company’s constant effort to expand its culture has produced good products, customers and employees have helped Home Depot maintain its competitive advantage over the years.

Home Depot has three different categories of target consumers. First, is the do-it-yourselfer, “ these customers buy products and install them for themselves using online or in-store resources” (finance.yahoo.com). Second, the do-it-for-me customer, “ looking for third parties to provide installation services. Home Depot provides several installation services including flooring, cabinets, in-house consulting, and installation services” (finance.yahoo.com). Third, is the professional customer, this “ includes contractors, builders, traders, interior designers, and renovators” (finance.yahoo.com).

Home Depot’s acquirement of numerous companies over the years demonstrates its capability to expand nationally and globally. Not only that, but Home Depot has sustained and managed to adapt to changes according to the needs of its shareholders in this globalized era. It has endured economic downturns yet succeeded to remain the leading home improvement store in its industry. Still, its dedication to exceptional customer service and commitment to offer wide assortment of products and services are not lost. More importantly, the organization recognizes the importance of its employees; their effort and individual talents are the drivers for the company’s accomplishments.

The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven

Founded in 1978 by Bernie Marcus and Arthur Blank, The Home Depot is a one stop shop, do-it-yourself home improvement retail store. The first two Home Depot stores opened in Atlanta, Georgia in 1979 as warehouses, each occupying a space of 60,000 square feet (The Home Depot, 2013). When it opened, The Home Depot was the largest hardware store, selling over 25,000 different products and offering various home improvement services (The Home Depot, 2013). From its inception, The Home Depot has provided the best customer service in the industry, as associated guide customers through various facets of home improvement projects. The company is able to provide such service because its associates attend product training, and

We knew where the Flat Iron location of the Home Depot was before we even looked up the address. My sister lives in that same area, so granted this wasn’t a complete miracle, but still, something about the unique building had stuck out to me long before I even knew I would be investigating it. Surrounded by generic looking shops and apartment buildings, the Home Depot stood out as a pristine white building, bearing ornate columns and huge orange signs, stark against their white backgrounds. After a few seconds, we remembered our mission, and bustled into the store that was surprisingly full for a beautiful Wednesday afternoon. After wandering around for a while, we were left with a mental list of possible reasons why so many people return to Home Depot. What does Home Depot do to encourage its patrons to shop there? After further thought, we came to the conclusion that there are primarily four main reasons. They are as simple, and as difficult as this. First, luring the customer in with a well-crafted and easily accessible layout, then making the customer feel completely at home and at ease in their stores, and finally, supplying excellent customer service.

Home Depot Inc., is one of the largest retail home improvement industry worldwide. Home Depot offers 2,275 stores worldwide. The company generates nearly $75 Billion in revenue annually. Home Depot was founded by Bernie Marcus and Arthur Blank. These two individuals originated there dream from a coffee shop in LA during 1978. Home Depot distributes varies targeting, segmentation strategies, and market research when selling products to consumers. Home Depot focuses heavily with DIY(Do-it-yourself) consumers. Home Depot implement their activities, distribution, and marketing home improvement ideas simple and proficient for consumers who enjoy DIY projects.

Undoubtedly, the overall promotion strategy for both Dell and Home Depot is product diversification. While Dell places emphases on social media, the Internet remains their primary form of advertisement. By revamping their image to a company that provides innovative merchandise and personalized services to different type markets, Dell is promoting more to corporate America, branding itself as a technology solution provider reaching a more concentrated population. Home Depot like Dell is also using the Internet to develop a web presence to promote them. By catering to the technological forces, they hope to gain a variety

At the time of this study, Home Depot, Inc. had delivered positive financial results in what was “one of the most challenging retail environments in 20 years” (Annual Report). Ranking among the best in retailing, Home Depot opened 203 new stores, created 40,000 new jobs, and made significant investments in technology, operations, and merchandising in 2002. With a steadily increasing market share of over 25%, Home Depot has maintained its title as #1 in home improvement retail industry (Home Depot and Annual Report).

In 1978, Arthur Blank and Bernie Marcus, after having been fired from their jobs at Handy Dan hardware store, established The Home Depot (referred to as simply HD throughout the remainder of the audit) in Atlanta, Georgia with assistance from Kevin Langone, a marketing pundit, and Pat Farrah, a Wall Street investment banker. They built their first two 65,000 square foot stores in spaces leased from J.C. Penny. The young company began with a dream of offering up a retail space for the do it yourself (DIY) customer as a one stop shop for their home improvement needs. During HD’s infancy, there were several other home improvement retailers in the Atlanta area, yet HD’s creators aspired toward their goal of developing the finest retail establishment that would transform the entire industry. The founders of the company not only wanted to be distinguished from their competition, but wanted to be the largest amongst them. Mr. Blank once said that him and Bernie founded HD with the vision of creating a company that would retain the values that were important to them: respecting people regardless of circumstance, providing superior customer service, and paying it forward to the community and society that allowed them to build their empire.