Why We Chose Go For Barnes And Nobles

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

There is a competitive advantage of Barnes & Noble stores and their 40,000 booksellers. The stores and booksellers have tanked up the sales of NOOK devices same as NOOK reading applications for iPhone, PCs and other mobile devices. The company had more than 700 of the most heavily and best-trafficked retail locations with a combination with 40,000 passionate booksellers that affords the company the ability to sell and educate millions of people whom was interested in digital reading every day.

While value is a competitive advantage for Barnes and Noble’s retention of market share, their prices are not low enough to impose a low cost strategy.

When the Tatelman brothers took over the business, they changed their mode of advertising. They realized that by limiting their advertising to newspapers, they were potentially missing out on a whole demographic of people that needed furniture, which would be 18-34 year olds. This demographic was starting to move out on their own, starting families, and needed furniture. By moving from newspapers to funny radio ads and later funny TV ads, Barry and Eliot were able to draw in more customers, especially the demographic they were targeting (Iacobucci, 2013). Before they started to add in the extra shopping experiences, they had customers waiting to get into their third store. Once they added the entertainment portions of the store, they were able to draw in more customers. Even if the customer is only there to take part in the entertainment aspect of the store, which is in the back of every store, they do have to walk through the showroom first. By walking through the showroom a first time customer could see a room design or one piece of furniture that catches their eye. Each customer has a different shopping experience, whether it be at one store or multiple Jordan’s Furniture

The mall in this book is much larger than the mall in my town. “From there it was a quick jog around the central fountain to the elevators up to the third floor, which contains a multiplex theater, giant bookstore, bowling alley, ice-skating rink, and sit-down

Sale items are on the round fixtures and are located on the side ways, but most featured items have a four-way fixture or on a mannequin to grab customer’s attention. These most featured items are displayed in the center of men’s wear department, and also displayed in front of the entrance so anyone who passes by the men’s wear department can easily pay attention to the men’s fashion. These four factors; product, price, place, and promotion, make up the marketing mix for menswear at Nordstrom.

Throughout this past decade Globalization and technology have drastically impacted the sales of Barnes & Noble. In the recent past Barnes and Noble was faced with its biggest challenge it has faced in its history, trying to keep up with Amazon’s fire tablet. This was definitely a new challenge because unlike Barnes and Nobles past competitors such as Borders book store they were now in current competition with a specific product of a company. The Amazon tablet was like nothing consumers had seen before.

To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan.

It is difficult for Barnes & Noble to compete with Amazon based on the current performance of the company. Amazon started an online print book retailer and gradually moved into the e-book industry ahead of other competitors. Furthermore, Amazon has a well-established distribution channel far more expansive and functional than Barnes & Noble. From the consumer perspective, younger generations prefer reading e-books rather than print books due to the portability, size, and low price. Although there is an increased initial cost, e-books are less expensive than print books. If Barnes & Noble wants to increase its efforts in the e-book industry and compete with giants like Amazon, the company has to invest a large amount of money to transform from

Half price bookstore is a good place to buy or collect books and discs. The interest thing when I went to the half price bookstore is I thought the door is on the front side, but the reality is the door is on the back. When I entered, first word I said is wow, because this bookstore looks like a small store when you see the outside, but it just looks like a small library. There have a lot of books, DVD, CD, and record. That is good place for people come to find treasure because you do not what kind of books they have. All of books and DVD or CD are cheaper than usual price. Those books are used book, but they keep very well and some books looks like brand new books. I favorite section is the music record. I never see the real record before

Local libraries serve as a necessity for students and members of the society because to a certain extent, it offers services that they can shared at no cost. Local libraries exist because individual demand these services to be available. Although there might not be individuals who need to visit a library, the truth is that some do need to access resources in the library. When you said that “the book buying market has dwindled down over the last few years with major bookstore chains closing, such as Borders,” it made me curious to find out why Borders went out of business. Borders went out of business mainly, because they outsourced its online sales functions to Amazon, operated e-books to late and invested too much money in music sales (Why Borders Failed While Barnes & Noble Survived, 2011). This scenario lets us know that individuals are more likely to shop online. Furthermore, as digital technology advances, local libraries know that they also have to adapt and implement any source of digital trends such as e-books in their website so individuals can have access to it. When local libraries diversify well, it brings the possibility of everyone receiving the services.

Besides this, Barnes & Noble Kids programme allows the customers to find books, videos and music with specific age-recommendations:

Our stores feature wide, clean, brightly-lit aisles and shelves stocked with a variety of quality, value-priced general merchandise,

Nordstrom’s objective is to always create a memorable experience each time a customer visits one of its stores. Before the customer even walks in the store provides ample parking. Some stores even have valet parking. Walking inside the store you see a big Nordstrom sign in a simple font. Nordstrom’s goal is to enthused the customer within 15 seconds of entering the store. Thus, the store features wide aisles covered in polished oversized white tile so that the customer freely walk around the stores. Depending on the location of the store, there are different layouts. The ceiling is wood and the walls are white to give off a modern

Barnes & Noble was originally founded as a book printing company in 1873 in Wheaton, Illinois. In 1917, the company opened its first bookstore in New York City. However, in 1974, the company fell on hard times and was bought by Leonard Riggio. Barnes & Noble eventually become the largest bookstore by 1996, offering discounted books. By the late 1990s, Barnes & Noble was faced with a new challenge, the Internet; customers were able to order their books cheaper online and read them without going to a physical bookstore. This forced Barnes & Noble to reevaluate its strategy and its future direction in order to stay competitive in the bookstore industry.