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Why We Select Thiis Country

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WHY WE SELECT THIIS COUNTRY

For Ear Transo we have chosen UK as the destination country as UK is the country where the

population of immigrants is much larger than the other countries. The immigrants wants to be in

touch with their relatives in home country and they would prefer their own language or mother

tongue. By this product they can choose their preferred language. The difference between the

numbers of people is coming to live in the UK and those immigrating - rose to 182,000 in the year to

June up to 167,000. China now best the table for the quantity of new workers to the UK, took after by

India, Poland, the US and Australia.

TARGET MARKET

YOUNG GENERATION: Most of the young generation goes to UK for studies or for job, so they

want to be in their comfort zone with their loved ones in their home country.

JOURNALIST: Journalist can be the target market for this product as according to their profession

they are always in the conversation with different citizens have different languages. This product

allows them to choose the option for the language for which they want to go.

PEST ANALYSIS OF UNITED KINGDOM:

P0LITICAL:

The UK Parliament is the supreme legislative body in the UK and British overseas territories. The

parliament is a bicameral assembly, with an upper house, the House of Lords, and a lower

house, the House of Commons. At its head is the Sovereign, Queen Elizabeth II. The House of

Commons and the House of Lords are both

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