Why You Walk Into The Wisconsin Candy Company Building

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If you walk into the Wisconsin Candy Company Building, you’re likely to be assaulted by the smell of coffee beans from Ground Zero Café or empanadas from El Dorado Grill. The outside of the brick building boasts “Madison Candy Co.” in big block letters, one of the few outward hints as to the building’s long history, while a walk inside the building and down the hallway, dark floorboards creaking under your feet, provides a deeper look into the building’s history. Framed black-and-white pictures line the walls, and for a moment you feel as though you’ve stepped back in time. If you wander back into the cheerfully painted coffee shop, it’s easy to feel rather unsettled by the stark contrast between the two. How did this happen? In a time…show more content…
The increase in physical plants as well as labor gave way for Fordism as products were much easier to be produced in mass quantities, as can be seen by the Badger Shoe Company. Of course, with an increase in people there is the need to house them, and this is where the development of the Wil-Mar neighborhood can be seen, in which the wide range of different cultures of immigrants is evident. Due to the new supply of both labor and products, a method of transportation was crucial in both moving supplies for consumption and production as well as shipping the finished goods to different markets. The Chicago and NorthWestern Railroad Station was one of the six railroad stations at the time, which allowed for the transport of the supplies and finished products to Chicago before being distributed across the country. The railways not only transported physical goods but also ideas and investments as it was much easier for people to relocate themselves, which helped give Madison a more global perspective. Adding to the global perspective, the presence of the University of Wisconsin-Madison gives another passageway for connections with other cultures and markets, as well as helping to educate a highly-skilled workforce. However, Madison today is quite different than in the first half of the twentieth century, as the combination of outsourcing production and the shift to a more service based economy has changed the ways in which
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