Why Your Startup Name Matters

A Person’s name is with them all throughout the day; no matter where they are, their name is present. Many people do not think much about the role that their name plays in their life. Names contain the power to separate and expunge but also to connect people and highlight a person’s humanity.

Joe emerged his business by perusing his desire to run a business on his own. Together Joe and Larry took the risk and began Bannes-Shaughnessy Inc. in 1972 (Katz, 2011). Despite their prior experience and low amount of capital they began with, within five years they had received their first million dollar contract, proving their existence. From here on out their firm grew, so did their success, and in turn were helping the community. Joe was compassionate and his work and business reflected that. Their families were benefiting from their success as well as their own lives. They were perusing their dreams, and once Joe became the sole owner, he was able to take the business to the next level. It is as if he was beginning the growth stage again within his own company, he could now continue on focusing on the expansion and diversification of his

As an example and amusing execercise, think of many quirky and cleverly named brands and imagine the inverse of the Trader Joes or Ben and Jerry's format, e.g. if Naked Juice had been the less than inspiring "Dave's Juice" for co-founder David Bleeden. "Dave's Juice" also would totally lack the quasi edginess that "Naked Juice" has, and is totally forgettable.

The company I work for is called Parallon. Parallon is a subsidiary of Hospitals Corporations of America (HCA). Parallon came into existence a little over 15 years ago. HCA believed they needed a change in their image after the fraudulent actions of the former CEO Rick Scott. Parallon was that image change. The meaning behind the name is to be parallel with who they serve (patients, clients, and their communities).

You also need to decide on One Brand and stick to it. Your book is ‘Sore Loser,” with the subtitle “The Secret Passion Within.” Your hashtag is #IAMASORELOSER. Your Twitter account is @fireintheheart1. If the program you are promoting is yours on your page, you’ve named it, “The BluePrint.” You are also presenting yourself to the public as the “Reinforced Foundation Academy.” To many names. You need to find one and stick with it. You need a subtitle that you can play off of and stick with it.

Enclosed is the Justification Report covering information related to different types of entities that could be chosen to establish a business. Furthermore, the report explains in full details the advantages and disadvantages of each business entity, and how those factors could fulfill the needs of each particular individual.

Many small businesses don’t realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called ‘Independent Sign Consortium’ or ‘ISC.’ ‘ISC’ was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of ‘Revisions,’ ‘Revisions’ is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill.

The name of my company is called “Harris’s Shoes” company and I am the CEO. Harris’s shoes enterprise is all about the best quality product and sustainability in the market. We work with all brands to bring you the very best selection at low end prices. We have been in business for 2 years and have grown rapidly do to the endless possibilities we took advantage of and our diversity workflow. After

The most innovative thing I have ever led was the launch of a brand that allowed my business to take significant share in the mature orthodontic market, a market that in 2013 had not seen a meaningful share shift for over a decade. Uniquely, the innovation was not a product innovation or a business model disruptor alone, but something less tangible and difficult to achieve, a message innovation that led to a fundamental evolution in customer perception of our company.

A NAME IS MUCH MORE THAN JUST A NAME. HISTORY DOES NOT REPEAT ITSELF but sometimes it rhymes.

What’s in a name? Out of thousands -- perhaps millions -- of possible combinations derived from twenty-six letters, one word defined you from the moment you were first introduced to the world to the moment you flew far from it. There is one sound that instantly unraveled the mystery of who you are and where you come from, the origin story bequeathed to you by your parents, grand-parents, and ancestors beyond record. You had one title that composed the recipe of your existence: the bones that support your frame, the blood that circulates your veins, the chromosomes that carry on your name. Your name.

Anyhow, the name of my company is Risen Writers (risenwriters.com), which brands solopreneurs and small businesses online. We do that by providing online written content to our clients, and then funneling that content through an inbound marketing system.

At the end of this year I’m going to start a new activity, I’ve just created my own business whose name is Gin’s. I chose this name because first it’s easy to remember due to the fact that it’s a short name and this can be helpful for my future customers because they won’t forget my business, and also because it’s related to my name “Ginevra”. I made this choice because I really want to be in contact with my customers.

One of the hardest things most small businesses struggle with is defining their identity. It is one of the most crucial things for their success. Who are you really? What is your company's primary focus? What makes you different? Why should anyone care or buy from you? These are all questions small business should be answering. What makes you stand out from all the rest?

To say the juice guys started their company, Nantucket Nectars, on a shoestring budget would be an understatement. The two Toms built a multi-million dollar company with an initial investment limited to a $170 bottle-cap hand press, recycled bottles and an assortment of fruit. They had no formal business training and conducted no market research. Their business was born