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Why Zyviec Should Be Banned

Decent Essays

4.1 Secondary/Digital Research
3.1 Write about what Zyviec has already done, - advertisements. Campaigns
Zywiec has a t.v advertisement in Poland.
1. Increase overall sales in Australia
2. Establish brand awareness in Australia
3. Achieve a competitive advantage over other beer brands sold in Australia

Regarding the secondary research for Zywiec, the demand in the products of beer consumption in Australia is expected to increase 8.7% annually. “It is stated that greater product variety is expected to be a key driver for the industry”[4].
The beer consumption in Australia is being slowed down due to the increase of health consciousness through media, where they remind the public of the harmful effects alcohol may lead to. It’s expected that health consciousness will increase over the next year. IBIS World has predicted that drinking industry will be quality over quantity over the next few years. …show more content…

This has to do with the growth of the popularity of the food and wine television shows such as MKR and Master Chef, leading consumers to explore different products. One of the major impacts on online liquor stores is that ability to research and compare the different products on their websites. Also being allowed to critic on the following products, consumers in today’s society have information at their fingertips through research online.
As the online alcohol purchases being expected to be increased as technology and delivery systems are being improved, the industry continues to remain attractive. Online sales are sheltered to a certain extent from international competition; this is due to the reason of the nature of the products and the importation requirements. This results in online beer sales expecting to grow at 6.7% annually over the next five years through 2019-20 to reach $1.1 billion.

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