Why do Entrepreneurs need Public Relations

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

The Expectancy Theory of Motivation (hereafter “The Expectancy Theory”) is theory that states: “the strength of a tendency to act in a certain way depends on the strength of an expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual.” (Robbins & Judge, 2012) The theory is among the most widely accepted theories relating to motivation. (QuickMBA, 1999-2010)

Entrepreneurs are America’s best resource for economic prosperity and growth (Hall, A.) The creation of new products and services start with an idea to create a new product or an innovative product that already exists. The way a product or service is marketed to the consumers is the life or death of a product. Even the best product can fail if it is not presented in such a way that consumers are drawn to purchase it; which is ultimately the goal of any business that plans to make money off a manufactured goods or service. The Four P’s of marketing a product is the outline in which this can be done and what needs to be taken into consideration before the launch of a product. An effective strategy is essential to the growth of any business.

Public relations, also referred to a PR, represent an essential component of business, in which the business interacts through various modes such as promotions, initiatives, and so forth with its customer base, as well as, the potential new customers. Subsequently, according to Davis (2009), this interaction permits the business, as well as, the public to intermingle in such a way to disseminate information to the public, which possesses a newsworthy nature via media sources such as a trade magazine or journal, the traditional radio or television networks, the newspaper, or the internet. Hence, an effectual public relations program has the potential to not only maximize, as well as increase sales, but also, enhance profitability by establishing a competitive advantage with relation to business contenders. Therefore, an effective PR campaign accomplishes this goal by creating greater visibility for the business, its products, and augmenting the credibility of the business, while, attempting to neutralize potential crises, as they arise. Thus, public relation programs represent an invaluable tool utilized by businesses such as the Olive Garden Restaurant.

Public relations is a very cost efficient way to display the product compared to my own advertising of the product and costing a fortune to pay for something when I might not even get my money back out of it. I am going to use company news, promotional events, and sponsorship programs this way I can reach a larger scale of an audience at relatively a fraction of the cost it would take me to pay for my own marketing.

(1) We recommend Perry to use the Expectancy Theory. We believe this theory can solve Perry’s problem well and responds to his concern. “Expectancy theory is based on the premise that a person will be motivated to put forth a higher level of effort if they believe their efforts will result in

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

During the early 1900’s audiences were considered to be passive, an audience that merely observed events rather than actively responding to the event in the media. During this time, several theories were developed on the media’s ability to provide information to a group of people that did not think about the information just simply receive the information. Hypodermic Needle Model by Katz &

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Entrepreneurs are innovators and have a purpose in what they do with their occupation to have an effect on lives. Their bright ideas help bring income to make a living off of the product. Public relations are a big asset to an entrepreneur because they create opportunities for them and others. Such as charities to help children and the elderly, also they get introduced to businesses and as well be the face of them for the companies. Overall, the entrepreneurs just want to be successful and have their hands on opportunities to make money. With this research found the purpose was to see how and what strategies did the entrepreneur’s used to actually get there are now today. The research is a guide to become a successful entrepreneur and set

The Hypodermic Needle Theory is one of the oldest in the field of media studies. Also known as the Magic Bullet Theory, it states that media has a direct, complete and immediate effect on the audience. The message for the media is directly received and wholly accepted by the user. The audience is considered to completely passive entities that are left at the mercy of the media. Media is considered to be super strong with the potential of mesmerizing its

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.