Wi Fi Capabilities For Faster Internet Access Essay

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

• The promoters have been trying to promote the concept through press and meeting with retailers.

Apple Incorporated is developing the new iPhone X. The iPhone X is said to best headway in innovation up to this point because of progressions made to the chip, camera and telephone features as a whole. The promotion shows the telephone as a “best friend and you have things to do”. The business additionally shows the telephone with an incredible cluster of shading and designed foundations that continually keeps on evolving. The promotion likewise demonstrates how they got a portion of the highlights to work, for example, the "Animojis" and the "FaceLock". The advertisement likewise has an assortment of infectious mottos running all through the business. The advertisement likewise has an assortment of infectious mottos running all through the business.

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

Today many companies do their business directly from the iPhones. Business people and non-business people alike are using the iPhone in order to achieve

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

On September 19th, 2014 Apple presented the biggest thing to happen to the iPhone since the first iPhone, the release of the iPhone 6. The iPhone 6 absolutely shines over all smartphones on the market. Apple is and has always been one step ahead of other leading cell phone brands like: Motorola, LG, and Blackberry. According to Statista, “The iPhone is the top-selling individual phone of any kind in the U.S., with sales of the brand reaching 500 million in March 2014 since it the first generation iPhone was released in June 2007” (Percentage). With this new useful and helpful piece of technology, life for its users is much easier. Also, with the long -lasting battery life, more creative technology, and a fresh, sleek look of the body, Apple has outdone themselves with the criteria of an outstanding smartphone. The iPhone 6 is very useful for its users and exemplifies all the basic criteria for an exceptional smart phone: long-lasting battery life, strong durability, and great visual display.

The iPhone proved the ability of the smartphone beyond businesses to everyday consumers, permitting users to gain easy access to email and mobile browsing. Unprecedentedly, consumers felt like their computer was mobile.

Q1: There are numbers of aims of the promotional activities can be summarized in: introduce new products or services to the market which helps the consumers to define their need in order to fill it by purchase. In addition, by the promotional activities, the organization will increase the brand awareness in consumers mind, and make them more conscious about the brand and its products and services. Moreover, the organization wants the customer to have a good image of its brand, which leads to change the consumers attitude by let them choose their brand instead of others. When the category need and brand awareness is certain, and the brand attitude is appropriate, then they will decide to buy the product. So the organization must be ready. The

In this report I will include all the positive areas and Recommend for market development for the iPhone to get maximum shares in smartphone market.

Another famous device manufactured by Apple is the iPhone. The iPhone is the world’s first smart phone. This device is like having a handheld computer. It provides some of the same functions and features that a full computer does. It also allows the user to browse the web and check email. Not only does it provide features from a computer, but it also allows the user to send and receive

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper