Will E-Market Replace Traditional Marketing, in the Future

Identify the characteristics and points of difference between traditional and convergent approaches to marketing communication.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

This 308-page book includes a table of contents, 74 references, an index of words to easily be able to locate specific topics, tables and graphs tracking changes in the marketing environment, and suggested further reading. The book discusses changes in marketing outlets and encourages managers to look at marketing in a new light. It also discusses how these changes have come about and what companies might do to apply this new approach to marketing within their organizations. This text is meant to inform. Unless one has a basic knowledge of marketing, the reading is difficult. The targeted audience is marketing managers looking to update a current marketing program. This book accomplishes its purpose of informing the reader of changes to the world of marketing and how to apply a new approach to a marketing program.

Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing.

Marketing is a new system to some extent even there is some writers said its long time subject. Producing new goods is always easy, but only some products will find a place in the customer choice and the other products fails to

The field of business contains various paths that are interconnected through communication. Marketing, more specifically, is a field that would be nothing without communication. At its very heart, marketing is the communication between a business to its existing and potential customers. What I have been told in my classes is that the field of marketing is ever-changing. Although base principles stay the same, people’s purchasing habits are constantly shifting along with culture and society. The communication between marketers and consumers is one that is vital to a company and can be the difference between success and failure. Through analyzing the TED Talk “What Physics Taught Me About Marketing” by Dan Cobley, it is apparent that there

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

Traditional Marketing looks in creating new customers but one time customers which exhaust the company resources in running huge expensive campaigns to keep attracting buyers in order to generate revenue.

The purpose of this essay is to describe how I will market a hypothetical e-business and discuss the strategic components contained within this marketing strategy. This strategy will incorporate the use of different media and forums to maximize exposure and limit costly mistakes. Other tactical approaches to this problem will also be introduced as a means to supplement a marketing strategy for e-businesses and other types of alternative business models that rely on arising technological advancements.

Electronic resources comprising electronic marketing have continually shown how business men respond to the ever changing market situations through the provision of various resources and tools with which to run and manage marketing activities. There has been an emphasis on attributes of the soul electronic technologies e.g. SMS marketing (Doyle 2001; Griffiths 2003), M-Marketing (Barwise and Strong 2002) and Internet marketing. A summary definition encompassing the mentioned characteristics of electronic marketing refers to the process of facilitating marketing by applying electronic appliances, techniques, devices, tools, systems and technologies (Peterson 1997).

The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with major corporations. The internet also allowed companies to compete regardless of their geographical location.

In such a dynamic setting, the business players come to devise and put into practice numerous means by which to appeal to the customers, to attract them, and to retain them. In other words, the role of marketing in today's society is increasing at an exponential rate. At a generic level, marketing is understood as the totality of measures implemented by the economic agent in an effort to attract customers and support the sale of their products. In a more pragmatic formulation, marketing is defined as follows:

     Webster’s dictionary defines the Internet as “a widely used networking interface, connecting several very large information servers” (193). The Internet is a good way for companies or anyone to get information out to the entire world. Electronic marketing (e-marketing) is a very large part of the Internet. E-marketing is “the process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet” (Ferrell 597). There are many advantages and disadvantages to e-marketing.

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.