Will It Get Worse For American Express?

1615 WordsDec 14, 20157 Pages
Will it get worse for American Express? This report discusses about strategic marketing management at American Express. The analysis done focuses on the financial and management issues the company is suffering from. The major focus of the report throws light on the dissolution of a long held loyal relationship between American Express and Costco and tells about the immediate and after effects of the break up. The proposed recommendations will help the company to deal with the issues and grow back again. A TOWS analysis is included which will further bolster the recommendations provided. About Amex The American Express Company, also known as Amex, is a financial multinational corporation headquartered in New York City, United States. The company holds the largest integrated payments platform in the world. The 166-year-old company offers premium credit payment card products, and travel services to consumers and businesses all around the globe. Amex is the world’s largest card issuer by purchase volume accounting for approximately 24% of the dollar volume in the United States alone (Wikipedia). It is among the 30 participating members of the Dow Jones Industrial average. The company is ranked as 22nd most valuable brand in the world (BusinessWeek, 14). Segments under the company include: U.S Card Services, International Card Services, Global Communication Services and Global Network-Merchant services. The U.S Card Services segment offers its products and

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