12th Man Essay

The idea of using Native American names and images in sports has been a topic of public

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The use of marketplace is unique because it signifies, yet again, the concept of being owned and sold. Here is Elwood Reid, an individual that comes from Cleveland who has a background and history. Yet, like the rest of his teammates, he becomes branded by the system. With labels such as “Flat-Ass Phil” or “Sweet Lou Reid,” the “cows” are identified by their nicknames, an effective way of dehumanizing them (68). By calling each other un-characteristic names, they distance themselves from each other, making it easier for them to inflict pain upon each other. Naturally, nicknames are a means of forming camaraderie between people, but in this case, it is the exact opposite. In Reid’s situation, the nicknames contain heavy derogatory notions. Rather than to make someone feel proud or special about their characteristics, the teammates pinpoint a trait about each other and use it as a bullying tactic. Names such as “Pin Dick” and “Dead Fuck” do not create a sense of warmth and friendship and instead seems more of a way for the players to ridicule each other (68). This psychological tactic will make it easier for them to accept their fate when better players replace them. Like cows on the grazing field, the football players are all going through the same artificial selection as a group. But one key difference that

To the majority of America, Auburn University Football is just a sport. To the thousands of Auburn Tigers fans worldwide, it is so much more than that. Tim Stanfield describes it as “…more than a game…it’s a passion” (Stanfield et al. 61). The culture surrounding Auburn Tigers football is a family and tight-knit community. As Pat Dye, past coach of the Auburn Tigers puts it, “We are close here, and that is part of what it means to be a Tiger” (Glier xii). There are generations of Tigers fans, “family” traditions, and the support and encouragement of a family behind every Tiger out there playing. To be a

An increasingly popular topic in the realm of sports fans has begun to unravel. The National Football League recently has begun to introduce new rules and regulations for their athletes to start abiding by to ensure the continued safety of the player’s health. Although most find this change in the game of professional football as a positive step forward, others see this as a diminishment of the sanctity of NFL football. New rules and regulations that have been introduced into NFL are vital to athletes involved in the sport and help them to play with lowered risks of long term injuries that could possibly affect not only them but also the league in the future as well. The reasons for these

They are often referred to as the 12th Man or the 12s due to their intensity and intimidation, which makes the team feel like they have an advantage or a 12th Man. The Seahawks fans had such an impact on the success of the team in the 1980's that Seahawks President Mike McCormack retired the number 12 jersey on December 15, 1984, as a tribute to the best fans in the NFL. At every home game just before kickoff, the 12th Man flag is raised in honor of the 12s. Their are many incredible records that these fans have accomplished. On January 8, 2011 Seahawks fans literally shook the Earth during the NFL playoff game against the New Orleans Saints when Marshawn Lynch scored a 67-yard miraculous running touchdown. Also, on December 2, 2013, at CenturyLink Field, against the New Orleans Saints, Seahawks fans registered a decibel reading of 137.6, the second loudest recording in the world. To conclude, the Seattle Seahawks fans are some of the greatest fans around the

“It 's more than mascot status. It 's hero worship.” by David Young. Throughout history, people has used mascot to instill inspiration and fear toward an idea. Mascots image has been utilized to impart spark and dread to our thoughts. The Egyptians had their Pharaoh, the Greek Olympians had the Gods, and Roman Gladiators used brute and strength to flare up the crowd’s attention. This quote by David Young was simply signifying the main ideas behind an organizational mascot. It 's more than mascot status when there is far more concept to the image it used. Even though Native American Mascots are very offensive toward the tribal nations, Indian Mascots should be viewed with honor and pride toward the team 's franchise where by like animal themed mascots, Native mascots are to be viewed with equality as other teams that promote the spirit and effort of the team organization. A mascot is any individual, animal, or thing thought to bring fortunes or anything used to address a social affair with a common open character, for instance, a school, capable recreations bunch, society, military unit, or brand name. Mascots are similarly used as narrative, operators delegates for client things, for instance, the rabbit used as a piece of advancing and promoting for the General Mills brand of breakfast oat, Trix. In the domain of diversified sports team, mascots are in like manner used for advancing. Mascots are every now and again confused for gathering monikers. While

The National Football League (NFL) has diverged over time during its existence from 1920. The National Football League 's experience is still more exciting today than in past generations. The actors today are larger, more degraded, and stronger than professional actors. Although the same general rules still apply in today’s game, but new ones are brought up every year to protect players from injuries. Ever since the league started in 1920, the football equipment for participants has improved even better over the years. Likewise, today’s football culture is even more exciting for participants and fans to enjoy. For the players today, it is more comfortable to drive themselves and their teams from the

The NFL has allowed the sports franchise continued use of the name and logo citing the team aims to honor American Indians not preserve any stereotypes. As recently as 2015 the Washington Redskins and owner Daniel Snyder had their trademark patent cancelled by a federal judge ruling the name to be disparaging to Native Americans. This important ruling has marked in some opinions the beginning of the end for the teams name and logo. Citing legal scholars, sociologist and historian James Loewen discusses that the use of Native American stereotypes as sports mascots as “the most recent manifestation of a long tradition of whites playing Indian, a form of play that tells us much more about whites than Indians… Indian mascots are generally invented by whites,” (Loewen, 2015). The use of such images demonstrates that the only image of Native Americans that “matter” are those culturally perpetuated—a frozen image of the “noble savage” engineered by those with the power and privilege to do so. Furthermore, it implies that all Native Americans embody this kind of image, rather than an image that reflects the complexities of their culture and how they have transitioned into the modern age. Continued pressures in the media and efforts by critical scholars have helped to reveal these truths, and have

There are thousands of sport teams, from high school to professional, that have mascots that reference Native American culture. In an increasingly diverse and conscientious American culture, the question still stands is it appropriate for teams to continue to use mascots that appropriate another culture? John Barr reminds us that “I think that what I would encourage you to do and everyone else to do is just look at the history, understand where the name came from, understand that it means… honor, it means respect, it means pride. And it’s that simple” (Wulf). Barr’s point is that when teams pick this name it is an honor to be called a Native American name. In Barr’s point I would highly agree with him because, my family takes heart to that.

It's football season, grab your shirt and support your team. Another blind strategy by the NFL to undefined the cost of football. In an interview between Steve Almond “The Church Of The Gridiron: Steve Almond On How He Lost His Faith In Football,” by David Cook. Almond was born in Palo Alto, California in 1966. But an Oklahoma Raiders fan consuming everything football threw at him for four decades. “Then, in 2014, he did the unthinkable: he stopped. No more games. No more listening to sports talk radio” (Cook). Therefore, becoming a “football fandom's conscientious objector” (Cook ). In addition, David Cook asks: “What role does football play in the U.S. today?” (Cook). Making, Steve Almond's share his opinions. Furthermore, questioning a particular American Value of “openness,” from the article “The Values Americans Live By”, by Robert Kohls. Unveiling the truth about the untold cost of former football players that the NFL reflects.

American Needle Inc. filed a suit in an Illinois district court against the NFL, NFLP, NFL teams, and Reebok, claiming that this exclusive license agreement violated Section 1 of the Sherman Act, 15 § U.S.C. 1, which outlaws any “contract, combination . . . or conspiracy, in restraint of trade.” American Needle argued that because individual teams separately own their team logos and trademarks, their collective agreement to authorize NFLP to award the exclusive headwear license to Reebok, was a conspiracy to restrict other vendors' ability to obtain licenses for the teams' intellectual property.

“Kids who are the first in their families to brave the world of higher education come on campus with little academic know-how and are much more likely than their peers to drop out before graduation” (1). Many people believe that school isn’t for everyone, and whoever goes is privileged for doing so. Countless people in the world today do not attend college, and this is mainly due to an influence of those in their family. Perhaps they are unsupportive of higher education, their parents and family members may view their entry into college as a break in the family system rather than a continuation of their schooling and higher learning. Most of the first-generation students decide to apply to colleges, because they aspire to jobs which require degrees. However, unlike some students whose parents have earned a degree, they often seek out college to bring honor to their families, and to ensure they make a decent amount of money for their future.

That’s right, sports team branding is more than just a gimmick. It’s not about creating an eye-catching image and forcing it on people. It’s about building an identity, and maintaining it. We see this a lot in college sports especially.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).