William Pollard Once Said, “Without Change, There Is No

1122 WordsApr 10, 20175 Pages
William Pollard once said, “without change, there is no innovation, creativity, or incentive for improvement.” Over the last century, the music industry has been reshaped more than one might realize and, like all change, the evolution stemmed from a reflection of the changing times and necessity. As we become more and more technologically advanced, we continue to push the boundaries on how we create, are presented, and receive music. But to understand our current standing, it’s important to look back on the foundations of which it was built and to see which aspects were simply improved upon. In the 1900s, music was enjoyed by going to view live performances (usually- distasteful by modern opinion- minstrel shows), and by playing music…show more content…
While the radio still held much pull in the industry in regards to promotion all the way into the early 80s. the birth of MTV (c. 1981) and its sister channel VH1, the method of music promotion changed its face. Music was suddenly growing into an investment. Radio promotions, though frowned upon, where pulling in anywhere from $4,000-$30,000 per single. Companies began utilizing stars that made simple commercials into events. For instance: in 1989, Pepsi partnered with superstar Madonna to create a tv spot that ran two and a half minutes and also served as a precursor to the single and video release of her song ‘Like A Prayer’. It was advertised weeks in advance and was shown during The Cosby Show (which had 23.1 million viewers on average at that time), and though the official video lead to the termination of the deal, it was the catalyst for the cross-media advertising we’ve grown accustomed to. Because of the aforementioned, the music industry was thriving on a level it hadn’t reached in awhile. CD sales surpassed $15 million by 1998, companies were taking chances on artists with or without long running talent, and even indie labels were getting their
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