William Procter And Gamble

1564 Words7 Pages
It is true that businesses are competitors. The competition between businesses may be from the acquisition of raw materials, its processing and the sale of the finished product itself. P&G was a company formed out of competition. Established in 1837 in Cincinnati, Ohio William Procter and James Gamble, had the doting father-in-law who convinced both of them to establish a partnership. Alexander Norris noticed that Procter, an established candle maker, and Gamble, a soap-maker’s apprentice, both made a product that consisted of the same raw material, which was wax. Little did they know that this innovative partnership would germinate into one of the most profitable companies in the world, even surpassing GDPs of some countries. Companies like P&G not only survive but thrive on innovation, giving benefits within the business organisation while being customer-centric and expanding their long-standing involvement in developing society with radical business ideas. Candles were the main source of income in the infancy of P&G. Procter, who had prior experience in the candle…show more content…
Many candle factories shut down. However, P&G had a fallback product, soap. With the knowhow of Gamble, and the inclusion of further research and development, Ivory Soap was born. It was the first branded product of P&G. It was also the first customer-centric product that P&G had, a soap that was mild enough for the skin and at the same time, tough enough to be used as a laundry soap for clothes and floors. In those times, soaps were usually imported from Europe and priced exorbitantly. P&G closed this market gap by providing the majority with an affordable and effective soap. Harley Procter, son of William Procter, was the brain behind the advertisement of this innovation. H. Procter was also the pioneer of third-party testing, as he also needed solid proof from his advertisement

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