Windows vs. Mac: Competition in the PC Market

1630 Words7 Pages
Since the advent of the Macintosh Operating System in 1984, there has been a battle resembling the Coke and Pepsi War, this time between the Macintosh/Apple OS and Windows. The battle is less over design and style, although that has been a robust part of it for decades, and now more about the Operating System (OS) and philosophy. The PC market has literally hundreds of manufacturers and branded labels. PC actually stands for "personal computer," meaning that an Apple Computer is also a PC. However, PCs differentiated from Apple with the MS-DOS versus the Macintosh OS, and now with the Intel/Windows environment versus Macintosh. PCs are more customizable for user preference and can be built to order (e.g. more RAM, larger hard drive, better graphics card, etc.), while Apple systems have options, but are typically more static in hardware. Apple systems are proprietary, and may only be serviced or repaired by authorized Apple dealers or licensed repair shops. PCs may have dozens of different parts manufactured by dozens of vendors, and are not proprietary for repair. As of this writing, though, the Windows (Microsoft) OS dominates the market, largely because it is compatible with a wide range of manufacturers and hardware/software environments. Windows holds about 91% of the market share, while Mac has 5% and the other 4% by systems like Linux or Unix (See Figure 1) (Krimly, 2012). Ironically, the battle has also bled over to the new electronic revolution of the 21st century
Open Document