Windvest Motorcycle Products

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

In this assignment I’m going to describe how the marketing research information is used in order to understand customers, competitors and the market environment in a company like Coca Cola. I’m also going to describe how the link between the principles of marketing are applied within the Coca Cola Company and the marketing research activities used by the same organisation.

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

Market research consists of information collection regarding the prevalent market situation, and its analysis. “We define marketing research as the systematic design, collection, analysis, and

1) Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence?

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.

Effective communication system through out the value chain. Installation and implementation of Information Technology system E.G Emails and SAP instead of memos .  All channels (distributore, retailer etc) should be acknowledged about company’s cultures and values. Adequate meetings and trainnings are crucial for effiective channel management. 3. Relationship Marketing NFG should create strong bonds and trust between all of its stakeholders; channels, customers, partners. This can be done by improving transparency between each party and implementing a CRM programs. Therefore, stakeholders will not hesitate to share their problems with the company when it arises and everybody will be willing to create and promote a WIN-WIN solution for all. 4. Performance Marketing  Sales Revenues are set

a. Resource Utilization: there is a number of resource utilization aspects that the couple need to address to come up with the best market strategy.

Evaluate the findings from the market research you have undertaken. You will need to explain the strengths and weaknesses of the methods you have chosen and how they could be improved. Comparisons with the evaluation made for D1 should be included.

Use the partnerships with schools and universities to hire educated individuals that will benefit the company and provide excellent customer service.

Strategic and tactical decisions need to be made when an organization needs to achieve the objectives of the research. Market research is a strategic step in determining the best solution for discovering opportunities and acquiring clients. This is the first critical step in the marketing department that creates a foundation for what a company needs to research to identify what opportunities are given and what steps need to be taken to achieve the goals. The process provides information for managers and necessary tools for the marketing mix, which can help with customer satisfaction and retention. It is important for proactive management because it helps develop marketing options through market segmentation,

Strategic Alliances in Distribution Cininta Meirinda Clara Sarah Patricia Adam   Their nature and their motives for creating strategic alliances  Building commitment by creating mutual vulnerability  Building commitment by the management of daily interactions  Decision structures that enhance trust  Moving a transaction through stages of development to reach alliances status  What does it takes and when does it pays to create a marketing channel alliance? STRATEGIC ALLIANCES   What is Strategic Distribution Alliance? Two or more organizations have connections that cause them to function according to a perception of a single interest shared by all parties.