Wing Guru Target Market

Breakeven = £1 million/£25 = 40,000 subscriptions Given you need 40,000 subscriptions to breakeven, do you move forward?

Total Sales Dollars (for covering each incremental dollar of advertising) = $200,000 / $150,000 = $1.33

Throughout Kentucky Fried Chicken’s (KFC) lifespan as a division of the company Yum Brands, they have developed and establish grounds that have helped make Yum Brands the company they are today. Within this lifespan, KFC has expanded not only throughout the United States, but globally to more than 125 countries and territories building and establishing more than 20,500 KFC outlets (About KFC). Although expansion is often times a great step for a company, sometimes they are successful and unsuccessful. One of the major countries KFC is successful in is China, and one of the countries they have not been so successful in is India. At the root of KFC success and failures are a few very basic marketing techniques, the four P’s (product, price, promotion, place), their target market, and KFC’s strengths, weaknesses, opportunities, and threats which are continually changing as KFC continues to expand and their market continue to grow.

In the first 6 months of business, Solomon has only spent $500 on advertising. She intends on increasing her annual budget up to four times for the next year. This gives her $4000 to spend on advertising. One of the emerging trends is creating a website. The website would cost her $2088 to start up and an additional $588 to maintain each year. Exhibit 3 shows calculations of Advertising. The website is a good way to promote the website, offer coupons, have contact information, menu items and prices, and ability to book

Blue Apron, the farm-to-door food and meal-box delivery service is known throughout the United States as a recent phenomenon that has challenged the recent retail model of supermarkets in the US. As a result of this largely unprecedented success, then, it is necessary to examine certain features of Blue Apron’s marketing strategies with regard to social groups. In addition to this, it is necessary to see how Blue Apron, through empirical evidence, examines the attractiveness of its product to these groups in order to drive profitability, especially with regards to each segment of these social groups. First, then, it is vital to understand the primary social groups to which Blue Apron appeals, especially in relation to its reference groups and membership groups, which have either direct or indirect influence upon the customer, and smaller groups, such as cliques

In the recent years, BWW restaurants are affected by the economic downfall (Southward, 2013). People began eating out less as a whole and restaurants have had to use new techniques and solutions to draw more guests. BWW is undertaking various steps to fight the economic crisis. For instance, twice a week they have specials on two types of chicken wings: traditional and boneless ones at fifty percent off. This tool has been an effective in attracting more guests. The company is also utilizing such measures as distribution of coupons with $5 discount or a coupon for 6 free wings in BWW (Buffalo Wild Wings Marketing Plan, n.d.). Additionally, to entertain their guests and make their visit to the restaurant more enjoyable, BWW is using modern technology. It

Marketing to the “Salt of the Earth” tapestry segment according to ESRI, my Skyline will have to have a focused marketing strategy to help educate customers on the Skyline tradition: a tradition that isn’t well known outside of current market areas. Based on ESRI tapestry data, this older market segment prefers to conduct business in person rather than online, making marketing more of a challenge. According to Skyline, the most successful franchises find ways to get customers hooked for a lifetime, through various engagements with the community, which matches the demographic preference of my primary trade area (Figure 6). To market competitively, my Skyline will educate new consumers, through event marketing at Findlay’s local events. Events similar to the local “Chili Cook Off”: a large competitive chili event hosted by local event hosted by Cancer Patient Services of Hancock County, serve as a great platform to allow customers to taste the chain’s delicious recipe, and build goodwill within the community. Flag City Balloon Fest, Boogie Nights on Broadway, and other other large events within the Findlay area would also serve as excellent places to directly market to consumers (“Chili Cook-Off - CPS,”). Engaging in the community as much as

6. Breakeven books = 450000/ (24.95-3.5) = 20979. MedNet has to sell 20979 books to make breakeven. I think that this contract will be signed. 1% of monthly visitors will be about 43000

Identification of the target market of A Little Taste of Texas remains a crucial element in the success of the business. Hence, segmentation becomes an initial component of targeting the customers; moreover, this form of marketing revolves around subdividing the audience into customer sectors rooted in their common characteristics (Board, Editorial, 2014). Moreover, according to Suttle (n.d.) marketing segmentation is an application preceding the targeting, thus, assuring a more selective audience to which A Little Taste of Texas will market their products, and enable the business to experience a greater success factor. This application process will correlate business A Little Taste of Texas products and customers, hence, ensuring an increased

Catering: Plenty of demand for Panera soups, salads, and sandwiches outside the store walls. On a two

- Consumer tastes are changing and are constantly on a lookout for something new and interesting. Therefore, making changes to their menu in accordance with trends and fashion will encourage the consumers to return. - Drive through restaurants and highway restaurants can be very helpful fro the company in the long term. Threats -

You could say American Eagle is a fairly new company whose doing extremely well given the fact that it's a "shopping mall brand". Thanks to some changes in management, the company its no longer relying on their typical teen-retail tropes to send its message. Getting rid of the idea that marketing their products to a new generation of customers who no longer buy into the "preppy logo t-shirt" and seeing social media, not malls, as the center of their social life. In my opinion, I believe they've finally found and have a clear grasp of who their target market is. They are finally viewing and promoting their company as a company who offers high-quality, on a trend clothing, accessories, and personal care products at affordable prices under. A

Running a food truck business is very import when it comes to creating and maintaining customer relationships. At Gryphon’s Greens, we plan to do several things in order to gain a competitive advantage over our competitors. To begin with, we plan to use a bait and hook method by offering a free drink with the purchase of a food item. We plan to use this method because we will still be generating a profit from the sale of the food item. Although we will have to absorb the costs of the free drinks, we will be purchasing the drinks in bulk which will substantially decrease the costs of each free drink that we hand out. This method will help increase our revenue due to the increase in customers that

Program promos: when releasing a new restaurant to the market, by creating up with sales poster or brochures to some existing or current customer, for example introducing a package with friends, free drink or free cake of the months or discount 10% if the customer stills a student, help to gain awareness to a new customer.

Due to the lack of promotion to college students (especially international students), Athens Farmers Market (AFM) seems to ignore a large potential market of students. This problem not only indicates a potential market that AFM missed and ignored, it also brings other possible consequences if AFM keeps doing so. For example, in most cases, consumers tend to purchase at the same grocery store, which can be categorized as brand loyalty. However, college students in Athens are more likely to purchase at AFM’s competitors (Walmart, Kroger) due to AFM’s fewer opening hours and distance. But Deighton et al. (1994) indicates that advertising can have effective influences on brand switching, which would apply to AFM as students start to purchase products at AFM instead of Walmart repeatedly. Further, Walmart (or Kroger) as one of the largest supermarkets in the retail industry can compete and restrict the customer base of AFM. Thus, advertising to students, a major group of potential consumers in Athens, would help AFM’s development in several aspects including customer base, reputation, and profitability.