Winnebagoindustries: Swot Analysis and Three Year Strategic Plan

1224 WordsSep 1, 20105 Pages
Running Head: WINNEBAGO INDUSTRIES: SWOT ANALYSIS WinnebagoIndustries: SWOT Analysis and Three Year Strategic Plan Paul S. Bodkins Strayer University BUS490 (008016) Business Policy Professor: Kelly Lambert May 30, 2010 Winnebago Industries: SWOT Analysis and Three Year Strategic Plan Winnebago Industries, located in Forest City, Iowa has recently experienced what could be considered its most challenging decade since founded in 1958, by business man John Hanson. Synonymous with the term motor home, Winnebago has made traveling with the comforts of home popular with the American adventurer for over half a century. Steady growth into the 21st century has allowed Winnebago to gain a strong financial footing…show more content…
#1 in retail sales of class C motor homes |4. Industry drastically affected by economy/per | | | |capita income | | |5. Two available fuel efficient models |5. Payments of cash dividends frozen in 2009 | | |6. Largest and most sophisticated RV production |6. Negative sales trend over last 5 years | | |facility | | | |7. Only "pure play" company in the RV industry | | | |8. Revenues for the second quarter of fiscal 2010 | | | |up 247% | | | | | | |Opportunities |SO Strategies |WO

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