Winners and Losers in a Consumer Society Essay

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Essay Plan: Outline who are the winners and losers in a consumer society. Introduction: Paragraph 1 Outline – short general explanation/ to give the main features or general idea of. Consumer society – Point out this essay is looking at consumer society. Who – highlight the essay is looking at who. The winners and losers - define this concept in the introduction as it is the main content phrase in the essay question. There are three parts include in the main body that discribe in the esssay. The first part will introduce Mr Iygumnt Bauman´s The seduced and repressed concept and what does he mean by the concept and who are those as he discribe as the seduced and the repressed. The second part will look at the…show more content…
Since the income level is the predominant factor in a consumer society, where do people mainly spend their money? Studies show that in the U.K. every three out four pounds spent on food and groceries are at the four largest super market chains – Tesco, Sainsbury´s, Asda and Morrisons. Tesco alone accounts for one out of every three pounds (Bevan, 2006). How does this realilty affect the small business owner and the economy as a whole? There are two sides of the matter regarding this power trick. On one hand, the sociologist Dennis Wrong (1997) describes the grant supermarket as a zero-sum power, which means there are only winners and losers in a game concept. Due to the increasing growth of Tesco and Sainsbury´s local convenient store formats since 2000, a very smart idea that uses its financial power to create market opportunity to meet today´s working peoples` fast life style and demand, people are more likely to pass through these convient stores rather than shop in the local grocery store, butchers, or fishmongers stores etc. What this means is thatthe expanding market and profit gain of the grant supermarkets, such as Tescos and Sainsbury´s, is at the cost of the closure of local small
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