MARKETING PLANS Submitted to Miss Conchita Fonseca on 16th February 2010 Written by Sabeen Irfan (3572122) Boram Lim (3524085) Jacob Alex (3378172) Dhinelka Chandrabharathi (3707635) Executive Summary The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burger
event Table of contents Executive summary....3 Problem (Issue) statement...3 Data analysis...3 Key decision criteria...5 Alternatives analysis...7 Recommendations...7 Action and implementation plan...8 Executive summary This paper is a case analysis of the business aspects of marketing the Super Bowl, America's largest sporting event. The Super Bowl is the most popular televised sporting event and is widely watched even by viewers with little interest in football who are mainly attracted
When it comes to the Olympic Games, there is a lot of history behind it. The first Olympics were held in Olympia, Greece, and the games were played by elite athletes. The games went from 776 BC to 393 AD and stopped up until 1896 AD, when the games were held in Athens, Greece. The Olympics have become a great way for countries to show off some of the interesting aspects of their country. For a country to host the Olympics, they must go through a process. First, you must submit a bid to the IOC (International
“TOP” plan, which is “The Olympic Partner” plan. It is a plan which leads Samsung to be the top brand in the world. However, there are many other programs to support Samsung’s
Literature Review The Olympic Games and the impact on the infrastructural development on the host country The Olympic Games is known today as the most visible and spectacular International Public Event. Over the last 20years, the Games have experienced unparalleled growth and universal popularity. The first modern Olympics held in Athens in 1896 attracted 311 athletes from 13 countries. In 2000, the Sydney Games involved 10,651 athletes from 199 countries, with ticket sales of 6.7 million and another
included in the specific industry. Pitts and Stotlar (2007, p69) in the definition of sports marketing as the production, pricing, promotion and sports business products to meet consumer needs or desires and the realization of the distribution of the design and implementation of activities of the company 's goals. Therefore, focus on sports marketing in combination to consumers and companies. However, sport marketing must give priority to meet the needs of consumers. Finally, this must be the focus of the
making immediate plans to return.” “We are passionate about food! We prepare the finest cuts of meats, obtain the freshest local produce, and we have impeccable service with a cheerful environment. With award winning culinary artists, there is nowhere else you would rather be.” [Our name] has the ambition to become the fastest growing restaurant chain in Canada. We encourage strong work ethics, innovation and reward
Travelodge there seems to be lacking of marketing expert. Opportunities Travelodge should must make some party place and function rooms. More permanent workers should be collected and hire more marketing experts. With various offers the promotion and advertising is needed. And as being responsible of their workers, Travelodge must fight against the changing rules and regulation. And being in Growth stage, the right place must be filled with Travelodge with proper plan. Threats The changing rules
Lenovo master brand. The third step emphasized that Lenovo master brand stood for innovation with Lenovo introducing the 3000 PC series for small business consumers focusing on reliability ,quality and durability in addition to modern looks .The marketing campaign focused on providing “worry free computing” by providing features like virus recovery features. The choice of a number series instead of a name for the launch of the first non-ThinkPad product was done strategically to strengthen its association
market and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation criteria | British Airways is an added