With Reference to the Article by Ray Anderson, the Current Information on the Interface Website, What You Have Learnt on the Course and Have Gained from Your Extended Reading Please Answer the Following Question: 'Is

2169 Words Apr 17th, 2015 9 Pages
7920IBA: Systems Thinking and Sustainability

Article Review

"With reference to the article by Ray Anderson, the current information on the Interface website, what you have learnt on the course and have gained from your extended reading please answer the following question: 'Is the Interface model a prototype company for the 21st Century? If so why, if not why not?

Prototype companies are vital so industry can move forward with world sustainability in the 21st Century. Interface is the role model of a prototypical company of the 21st Century as they promote and employ elements of Zero Discharge, reduced benign emissions, open communication, efficient transportation and logistics, and renewable energy concepts. Zero
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As stated by Wang et al. (2006, p. 160) ... “environmental accidents, complaints, and concerns have pressured industries to shift from the traditions end-of-pipe approaches to sound pollution prevention strategies”. Interface are reducing their smoke stacks. End of pipe solutions are no longer accepted as a means of reducing pollution and remaining sustainable in the 21st Century (Waage 2003, p. 23). This has resulted in Interface reducing their 292 smoke stacks to 183. This is a 39% reduction in smoke stacks from their operations. A reduction in smoke stacks equals a reduction in pollutants and waste entering the earths atmosphere. As stated by Wang et al. (2006, p. 160) “Pollution represents a loss in profits during manufacturing”. By Interface reducing their pollution through smoke stack minimisation, they will see a return in increased profits. Further looking into the aspect of reducing emissions, Interface has acknowledged that “to prevent toxic emissions altogether we must go upstream and prevent those toxic substances from entering our factories in the first place. What comes in will go out-as a product, waste or emission” (Waage 2003, p. 23.). To sum this statement, prevention is better than cure. By following a process of assessing what products come into a manufacturing process and either substituting or eliminating pollutant products, the end waste will be minimised. As Interface has set up a programme to reduce benign emissions they
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