With modern technology and developments such as the internet, we have been given loads of ways to

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With modern technology and developments such as the internet, we have been given loads of ways to put our opinions up for people all over the world to read, if they wish. This has had many impacts on the performing arts industry and its counterpart, arts criticism. These days, “a potential ticket buyer… [is] just as likely to come across a review.. on someone’s personal blog as they are to… find the opinion of an experienced critic” (Seabright, 2010). People are becoming more cautious to what they spend there money on, you can’t ask the box office for a refund so more research is being done by the public to make sure “the show is going to be the greatest thing they’ve ever seen” (Weber, 2006). Critics use industry knowledge along with many…show more content…
It is no longer deemed a “safe way” to bring in a show with lots of preview performances due to the fact that as soon as an audience have seen the first preview they are able to write on many different platforms their opinions, whether they be positive or negative critique. James Seabright suggests in his book ‘So You Want To Be A Theatre Producer?’ that it needs to be the producers main concern that the show is ready for public viewing from the day of the first preview as it is so much easier to get word around about a show using the likes of Facebook and Twitter (Seabright, 2010). Although Andrew Lloyd-Webber was offended by this newfound love of social media, there is no “embargo for paying audiences”(Sadler, 2014). It can either fall as “a friend or a foe” depending on how the audience receives it, if Twitter and blogs are bursting with positivity then the producers need to use this to continue the hype until reviews from critics are released, and if these don’t speak too well then social media can just be pushed even more (O’Hanlon, 2014). It may start to become a matter of fact that previews are more important than the official opening night. According to a survey conducted by Ticketmaster, almost one quarter of theatre-goers tweet about the performances they have seen proving that theatres need to be latching onto this free publicity, that is if the tweets are of a positive nature

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