Wk 5 Assignment Essay examples

1297 Words Feb 1st, 2013 6 Pages
Week 5 Assignment

Kanit Dararutana

Dr. Thomas Hennefer

BUS 642 – Business Research Methods & Tools

Ashford University

4 February 2013

Week 5 Assignment

Making Research Decisions

2) Suppose you were preparing two-way tables of percentages for the following pairs of variables. How would you run the percentages?

a) Age and consumption of breakfast cereal.

Here I would use cross tabulation because there are two variables and start by listing age in the left most column. Each row would represent every age concerned, and then the following columns would be the amount or type of cereal consumed depending on what the question desired.

b) Family income and confidence about the family’s future.

Again I
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The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.
5) Critique the survey used for the study.
Because the survey allows for check all that apply, some data, when compared in the situations where the variable was a part of the “all that apply” question, may be confusing because information may be counted twice or more times.
6) Prepare the survey for analysis. Set up the code sheet for this study. How will this study be set up to be tabulated by a statistical analysis program like SPSS?
I would detail the data as a cross-tabulation with control and nested variables. On the left-most column I would list the various choices for question 1. Each row would represent that the user was a specifier, reccomender, purchaser or approver for the specific classification. Then in each column after, each question would list all of their sub questions and each of their choices, so the next column would be if they faxed for immediate product/service and their percentage and the column after that faxed for a nonimmediate product/service, followed by did not do in the

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