Wobble's Need for Customer Relationship Management

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Executive summary Wobble is in its 16th year of running and has achieved a reputation as one of the premier global companies in the production and distribution of widgets. Wobble has been rated as one of the top 11 companies by 'Fortune Fabricated" for its dedication to customers and its adherence to proving customers with quality products. But Wobbles has been having some problems. These include the following: The capacities of the sites are misbalanced with the Brisbane office stretched to capacity but other warehouses under-performing. Hours and structures of these different sites also vary frustrating customers. Sales have been increasing in some offices and decreasing in others. The performers of the Perth office are under-motivated. Standardization still remains to be completed between the Perth office and its sister-one in Brisbane. Customers demand specialization and the capacities of parts of the Wobble's company are being under-utilized. Wobbles has an inconsistent and limited communications system. Its system is local rather than central. The following proposal therefore recommends CRM software as an ideal solution. Customer relationship management (CRM) is a model for helping the company manages its interactions with current and future customers. CRM software helps the company organize, automate, and synchronize sales, marketing, customer service, and technical support. Wobble's need for the CRM, the qualities of the CRM and the general benefits of the

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