style and that of his team members and using the analyses in becoming a more effective coach and mentor. This analysis will look into the relationship between Wolfgang Keller and Dmitri Brodsky. Wolfgang is the Managing Director at Konsigsbrau-TAK (A) and Dmitri is a direct report. The two individuals have very different management styles, experiences and cultural backgrounds. The analysis will review their management style differences,
I. Introduction & Problem Definition Königsbräu A.G., which was a Munich-based brewer company, has subsidiary in Ukrainian. Wolfgang Keller who is the managing director of Ukrainian subsidiary with having succeeded as a hands-on manager, worked for food manufacturing companies in the past. He generally took his success with effective solutions such as changing marketing strategy, reconfiguring the sales force, hiring a new top-management and many others. As a result of this effort, he set one’s
9-498-045 REV: OCTOBER 17, 2008 JOHN J. GABARRO Wolfgang Keller at Königsbräu-TAK (A) After a two-month temporary assignment in Brazil, Wolfgang (Wolf) Keller was returning to Europe, where he would meet his family in Switzerland for a 10-day ski vacation. His boss, Dr. Hans Häussler, had insisted that he take the time off before returning to Ukraine, where Keller was managing director1 of Königsbräu’s Ukrainian subsidiary, Königsbräu-TAK A.E. The parent corporation, Königsbräu A.G., was
Questions for Wolfgang Keller Case 1) Who is Wolfgang Keller? What are his key strengths and weaknesses? Wolfgang Keller is the Managing Director of Konigsbrau-TAK, which is the Ukranian subsidiary of a major premium beer brewer. Keller has previous experience in financially turning around a German food product manufacturer’s two subsidiaries (relatively smaller in scale than his current organization). Keller’s foremost strength is his ability to turn around an apparently difficult
Wolfgang Keller at Konigsbrau-Krayina” Introduction Wolfgang Keller, managing director of Konigsbrau-Krayina, the Ukrainian subsidiary of the German beer company Konigsbrau, faces a complicated managerial dilemma. His subordinate, Bohdan Khmelnytsky, is a talented and experienced commercial director who is not meeting his goals appropriately. Keller is an action-oriented manager who likes to use a hands-on approach when dealing with problems. He has the potential to be a great leader as evidence
Executive Summary When Wolfgang Keller took over as the managing director of Konigsbrau-Hellas A.E, a Greek subsidiary of Munich based Konigsbrau A.G, he created a culture of camaraderie and emphasized the strengths of the distributors by providing them heavy support and services. The company promoted personal interactions between sales force and distributors and encouraged after hours and weekend get together. Dimitri Petrou was hired as the commercial director in charge of sales primarily because
J.S. Bach was born into a stylistic period called the ‘Baroque’ period. This period was one of decorative, lavish extravagance in relation to art, architecture and music. Similar to architecture at this time, Bach’s music was extremely ornate with heavy embellishments and was somewhat characterised by its ornamentation yet still had a strict organisation of insistent rhythms. “Thus, music of the Baroque period is somewhat paradoxical in that, while it is extravagantly ornate and emotionally
Department of Management Student Name: Guillermo Reig (known as Bill) Student ID: 129382236 Programme: International Marketing Introduction This essay will attempt to describe and explain how organizations use branding theory and practice to help develop, establish and maintain their positions in both existing and potential markets. To do so it will be structured into four chapters that will be supported by examples: 1. What is a brand and why they matter. 2. How to develop a brand. 3. How to establish