Wolfgang Weingarts Style And The International Swiss Design Style

26. What is the Viennese style? A term applied to classical style to avoid the ambiguity of “classical.”

Typography is a tool for creating an emphasis on a page through readability. It can direct the reader where certain things are on a page that; acting like a map. Every reader is subconsciously

His style for logos was minimalist and simple use of lines with the use of negative and positive space. He also designed US postage stamp "Science and Industry"

In 1436 Johannes Gutenberg invented the Printing Press, which had a major impact on both the Renaissance and printing today, however there other movable type systems invented before Gutenberg’s Printing

“Typography is a servant-the servant of thought & language to which it gives visible existence.”

The type designer I chose is Paul Renner he was an graphic artist, type designer, author, and teacher from Germany in the late 1800’s early 1900’s. As he started his artistic road he began in the study of architecture and painting in Berlin, which led him to work as a painter. Then he cofounded a private school of illustration in Munich. He was also the designer behind the typefaces Futura, Plak, Futura Black, Futura Schlagzeile, Ballade, Renner Antiqua, and Steile Futura. These typefaces are still being used today in big movie titles.

Graphic design set its first roots in Germany in 1455 with the introduction of the Blackletter typeface and Johannes Gutenberg’s Gutenberg Bible. Coined as the godfather of printing Gutenberg helped to spread Blackletter in popularity. With the advent of Martin Luther’s New Testament, however, a schism was created between those that chose to use

“He merged American visual culture into European avant-garde (modern art) design, integrating Cubism, Constructivism, the Bauhaus and De Stijl into his work.” (Reed, Norah)

Trajan harmonizes poorly with most body text typefaces, and its refined scale and extreme formality rarely seem suitable for book work. It is impossible to set the type in a suitably large size, leaving characters that ought to appear imposing and grand looking feeble alongside a more robust text type.

Text and typography although often confused are not the same thing. By definition, text is “The actual wording of anything written or printed.” This can also be thought of as the sequence of letters or words made into existence. Take the text “She’s broken” for example. No matter how you say the text or read the text or hear the text, it’ll always be the same; “She’s broken”. But when this text is displayed either digitally or physical on a paper, typography comes into play. “Font” may be the first thing to come to mind, but the font is merely a small part of typography. Color, size, kerning, leading, and weight are just a few of the many key components to typography. As

The typeface I chose for this research is Times New Roman. I like this typeface out of all the other. You can use this font in many different ads, magazine, books, and etc. this font was first evented in Times New Roman is a Transitional serif typeface designed by Stanley Morison and Victor Lardent. It was released through Monotype in 1931. The design was based off Plantin , but with a renewed focus on legibility and economy to better meet the needs of newspaper typography. Times New Roman is one of the most ubiquitous typefaces of the digital publishing age due to it being the default font for numerous word processing applications and web browsers. In Times New Roman's name, Roman is a reference to the regular style of a conventional serif font. Times New Roman was a metal type created in the late sixteenth century by the French artisan Robert Granjon

Considered one of the most influential typographers in history, John Baskerville made a significant mark on the world of print and type founding. Although considered a failure at printing during his lifetime he produced

We begin with one of the most important factors, the designers themselves. Without the designers to create the style, there would be no style. Josef Müller-Brockmann was a leading figure of Swiss graphic design in the 1950’s and 1960’s. He began his path towards the Swiss style in the early 1930’s as a student of Ernst

He also worked at freelance in London between 1972 up to 1979. He is a member of the German Design Council board and past president of the International Society of Typographic Designers (ISTD) and the International Institute for Information Design (IIID). He is also a professor at the University of the Arts in Bremen and he received an honorary doctorate from Pasadena Center of Art. As a typographer, he has made many accomplishments in his life such as being the founder of the following typefaces: FF Meta, ITC Officina, Lo-Type, FF Unit, Berliner Grotesk, FF Info and many more.

Erik Spiekermann is an Honorary Professor at the University of Arts in Bremen. He is a well-known German type designer as well as information architect, other work of his includes: publishing various books and articles on the specific topic of typography also other different cultural issues for magazines. Spiekermann is known to have a very influential personality on the ground of graphic design; he has also given a sizeable amount in different fields that include app development and city plan. Spiekermann lives and works in Berlin, London and San Francisco. Spiekermann has specific trademarks that usually rectangular or braced bar that has the effect of bleeding off the page and a palette of just 2 colours - black and red.