Calvin Klein understands the fact that men will buy a cologne that will, not only make them smell “hot”, but make them feel like it too. They employ a windowed effect with this poster, by providing the image of a future that can only be achieved by using this product. By utilizing this ad, men will automatically associate the experience of using this
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her
In the Old Spice The commercial also tries to appeal to middle-class people as the spray is inexpensive and smells good. While, relating to the middle- class individuals it also seems to portray of regular-looking people. This therefore, makes the commercial look natural and realistic to the viewer, while attracting their attention. The framing of the image directs your attention to “Susan Glenn”, as if she was the only character in the commercial. The lighting around it predict her as if she was an angel, and no one was better than her. For example, in the ad she is seen floating across the street with firework sparks around her, like a light to a shadow. You can tell the love that he had for her, especially when he says, “not a girl, but the girl”. The bathroom scene at the end with the narrator, displays a feeling of sadness around it, as well him also being alone.
The article, “Looking at Women” by Scott Russell Sanders published in The Norton Reader, 13th edition, embarks on a journey to find out why men look at women. Sanders starts off with his personal encounter as adolescence were he was told not to look at women out of lustful desire, because women would not want to be stared at like that. He also wondered from his early college days, were his bunkmate had pictures of nude women and he and others would endlessly stir at these pictures. Sanders questions whether women enjoy being looked at by men and how should men look at women. He uses quotes from people and facts to find answers to these questions. He also analyses the problem from global perspective. He wonders why women try so hard to look good. He concludes with the fact that women like looking good, but they sometimes don't like it when men stare at them. Sanders opines in his thesis that " to be turned into an object – whether by the brush of a painter or the lens of a photographer or the eye of a voyeur, whether by hunger or poverty or enslavement, by mugging or rape, bullets or bombs, by hatred, racism, car crashes, fires, or falls – is for each of us the deepest dread; and to reduce another person to an object is the primal wrong” (188).
Magazine Ad Analysis (TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses humor because
Jean Kilbourne's " Jesus Is a Brand of Jeans" is about Jean Kilbourne complaints about advertising and how it effects the readers' society. She tells the listeners how the world of advertising managed to grab hold of their deepest desires without them notice it. Advertisements influence human's daily life everyday,
In the reading, “The Lady in Red,” Richard LeMieux talks about how he was once successful businessman but then he became a homeless man after his business failed and had to beg for money as his last resort. When he was successful he would invite many people over for Thanksgiving and enjoy the luxury of spending money on more expensive food. Afterwards he ended up in his car with his dog and rationing his money on food and gas. Consequently he ran out of money and tried begging but there were people that ignored him or were rude because he was homeless. LeMieux wants people to understand that you should stay strong just like when disrespected by the man in the Porsche or the man that muttered about how worthless homeless people are LeMieux knew
An advertisement for Elizabeth Arden, the anti aging daily serum depicts a white woman with dirty blonde hair slicked back in a black round shirt tucked in her skirt. Central subject is set with a plain grey to white color shifting background. Cropped at her waist, she stands with her left thumb in her left pocket and right hand on her hip with “Own your future” in stylistic font written along her stomach. At the top right hand corner, in white letters, is the company’s name and their logo below it. Right of the woman, towards the middle right hand side of the page,
Exploring Depth with Vermeer “Woman Holding a Balance” is a Northern European piece of art painted by Johannes Vermeer between the dates of 1662 and1665. This painting was created out of oils. This fascinating piece of art uses light and color to depict its depth and space.
10/1/2013 BEBE Seduction: Relayed through Jib Fowles’ “Fifteen basic appeals” in Advertising In the world we live in today advertising has all but consumed us as Americans. An essay entitled “Advertising’s Fifteen Basic Appeals “by Jib Fowles explains how advertisements affect and influence us daily in society. He explains how marketers through advertisements play on your needs, emotional feelings and sometimes desires to draw consumer to their brands. Fowles discusses fifteen main appeals that marketers use in ads and commercials in hopes we will purchase their product. In the October issue of Glamour Magazine there’s an ad promoting the brand BEBE. In this ad it has a timeline of a woman getting ready to go out and enjoy her
Riding a The extension of life through reuse and careful planning toward environmentally safe practices presents the sense of reserving resources, saving for the future, and expecting to keep ourselves and nature situated together for a very long time. As the actor passes the large containers of beer, finally sitting down at a table to enjoy a refreshing beer only in the last few seconds of the ad, just like the first one, but this time instead of showcasing the famous Fat Tire, exhibiting a new, clean brew such as the Pale Lager, Shift, symbolizing a
Intro In the early stages of America there was a time where expecting the unexpected was not a usual endeavor nevertheless in modern america it is more common .In both stories read, the similar theme is expect the unexpected. However in “The Man Who Was A Horse” the author reveals it
Subliminal Messages You pick up your new monthís edition of Time magazine from the breakfast table, and begin flipping through the pages. Before you get a chance to read the article on the next war, you come across an advertisement of Marlboro cigarettes; however, you see no cigarettes in the ad,
As images like this began to appear, they shocked the public, especially children who were previously unexposed to such graphics. But, despite the shock factor and the apparent irony that exists in a clothing store whose ads feature models who aren’t wearing clothes, these ads work. Now these bags and other such ads are everywhere, both reflecting the crafty idea to turn customers into walking billboards, as well as representing the number of people who respond to these advertisements.