Woman's Day Commercial

Personally, I think the Oxi Clean Commercial is effective. Not only are they just selling a stain remover, but a way to make me feel confident in getting that coffee stain out of my white T-shirt. It makes me feel like it can “get the tough stains out.” The tone of the commercial is Dramatic, because of things they say in the commercial, like “Don’t just get it clean, get it OxiClean.”, and “It gets the tough stains out.” Another tone of this commercial is how it shows excitement, with material like “Makes your whites whiter, makes your brights brighter.” By the end of the commercial, I, the child of the customer, feels like I can trust this brand to get even my toughest stains out, and trust me there’s a lot.

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

A commercial designed by the duo Rhett McLaughlin and Link Neal was published in April 2009. The commercial featured a furniture store located in North Carolina called The Red House. Following the first week of its publication the commercial became a sensation, drawing in viral recognition from million of people due to its satire and comical way of conveying the intended message.

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

The first appeal is shown by using logos to give the viewer’s a reason that they should buy Cover Girl products. Cover Girl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof, and ignore-proof”, which is used to describe the product that

I chose the NutriGrain commercial. In this advertisement, a business woman is presented two options to eat. She can either choose a NutriGrain bar, or a doughnut. The screen then splits vertically in two to compare how her day progressed based on what she decided to eat at the beginning at the commercial. On the left side of the screen, the woman chooses to eat the doughnut. On the right, she eats the NutriGrain bar. As the woman’s day progresses, the split screen serves to show the woman who ate the NutriGrain bar makes healthier choices than the version of her who ate the doughnut. As the commercial continues, a woman is voicing over the commercial, saying “one good decision, can lead to another”. At the end of the commercial, the viewer is reminded of the ingredients in the bar that make it healthy and that eating a NutriGrain bar can “make you feel better all day”.

“Uh oh, guess what day it is?” starts the ad with an enthusiastic camel. We have all come to know and quote this "hump day" GEICO commercial. It's been such a success, there are now other GEICO commercials featureing the camel but punning a different day, such as their most recent ad, "Movie Day." Many people believe this may be one of the most effective commercials on the market today. Even though this ad is highly relevant, humorous and remains memorable, the ad doesn't really associate with the company, at all. Therefore, in my eyes, it lacks credibility and facts that links to the company in a more noticable manner.

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

The Super Bowl is one of America's favorite times of they year. Who doesn't want to watch the best two teams in the NFL verse each other to see who's champion? That's great and all but what is really special about the Super Bowl? The Super Bowl commercials is what I think pulls it off. A Super Bowl commercial is when major companies spend a lot of money for funny commercials that everyone will remember.There were a few good ones this year but by far, my favorite was the hotline bling commercial.

The most effective advertisement that I saw during the last-half hour would have to be the United HealthCare TV, “Our Song” commercial. The commercial includes a couple dancing to “(I’ve Had) The Time of My Life” and preformed the infamous lift scene from the movie “Dirty Dancing.” The ad includes the components of Logos and Pathos. The Pathos relates to the couple’s nostalgia and their “moment.” The Logos refers to the major fall the couple had and the possible need for the healthcare provider in case they sustained any injuries. Also, the humor displayed within the passage makes the experience more relatable and persuasive

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

The two things that are being compared by Jean Kilbourne; are how fish can’t live in toxic water and how when an advertisement is being used it is unhealthy to human beings. Some similarities that are being compared between these analogues are: fish can’t live in toxic water humans can’t live with having toxic advertisements or it might lead to death, way later on in life. Things that can lead to human death are suicidal thoughts, anorexia, or depression. Another similarity is how fish can’t live in an unhealthy environment just like humans can’t live in a toxic environment. Difference between the analogies is that they are comparing fish to humans. Another difference is that fish need water to live and humans don’t need advertisements to live.

The Wonderfilled Oreo commercial portrays two worldwide known children stories with an alternate happy ending twist. Oreo cookies are formed by cream centered inside of two chocolate sandwiches. Throughout the advertisement, typed lyrics of the Wonderfilled Oreo Anthem were featured continuously filling up the screen. In the animations, the audience can see an unrealistic combination of friends which the real world portrays as unlikely. Some of the characters he uses are memorable cartoon characters that at least half of the world has heard about in their childhood.

In 2013, UN Women launched an ad campaign that revealed the prevalent and rampant sexism and discrimination against women worldwide. Memac Ogilvy and Mather Dubai, the creators of the advertisement, placed authentic Google search text boxes over the mouth of the woman pictured, as if to silence her voice. By using a Muslim woman in a hijab, real searches via Google, and highlighting the true, subconscious feelings and attitude of the audience, the advertisement attempts to expose the negative biases towards women, ranging from stereotypes to blatant denial of their rights.

The advertising campaign that I will be analysing is “Princess” by Vera Wang. The two platforms this advert is promoted across is TV and print image. The main representations across both platforms is: