Women Can Do It Too !

For centuries women have been depicted as weak beings when compared to men. In the early days, women were not allowed to go to work because men did not think they had the same abilities as they did. The role of a woman was to stay in the house, cook, clean, and take care of the children. However, through the World War II propaganda poster exclaiming “We Can Do It!” featuring Rosie the Riveter, women were able to prove that they had the same abilities as men and began a revolution in the U.S. workforce.

During World War one, the United States Navy Recruiting Bureau, and the United States Treasury Department each commissioned posters featuring women who encouraged citizens to participate in the war effort. The two posters, despite being intended for the same purpose, depict women in particularly contrasting light. Analysis of the contrasting war posters can help illustrate society’s perspective about women during the early 1900’s, their expected roles pertaining to the war effort, the strategies used to engage citizens and encourage them to become involved, and the use of imagery and symbolism that were used to achieve the posters’ objective.

Before the World War II, many women only held jobs in the house providing for their children, husband, and the needs that came with taking care of the household, but during the war, this completely changed. Many women were given new opportunities consisting of new jobs, new skills, new challenges, and greater chances to do things that were once only of imagination to them. Women made the war especially possible with taking over the jobs that men would usually do, but could not do because of the war. One of the first things that encouraged women to take on jobs of the men who went off to war was the propaganda. Propaganda consisted of films, radio, and print. These advertisements used showed women fighting in the army and many working in

‘Rosie the Riveter’ is the name of a fictional character which was created to represent and symbolize the millions of real women who were encouraged by the North American government to join the work force in factories, munition plants and shipyards during World War II, while most men were called to duty to serve in the army during the war.

During time of war propaganda was spreading telling women that it was their time to shine in the world of work. Posters, film, and radio were primary sources of using propaganda. A famous propaganda poster is one called Rosie the Riveter showing a woman flexing her

Rosie the Riveter is considered a feminist icon in the US. During the nineteenth and twentieth century feminism grew big they fought for the equal rights of women, against domestic violence and abortion rights. More than a poster Rosie the Riveter was known to represent a real woman. According to the Encyclopedia of American Women Rosie relates the closest To Rose Will Monroe who worked as a riveter at the Willow Run Aircraft factory in Michigan and build airplanes such as the Boeing 29 also known as B-29 and B-24 bombers for the Us Army Air force. As hard as she tried to achieve her dreams and accomplished them Rosie became Rosie the Riveter and was an ideal for many. Not only does this poster stand up for women but it’s important because it increased the number of women working, 22 million in 1941 that’s a 57% increase. Another organization was the ninety-nines, an international association of

Throughout time, women have been considered housewives and mothers. Not all women stayed home, throughout history women have worked, mainly clerical jobs, teaching, charity workers, and other less demanding physical work. It was never a new thing that women were in the work force, it was the impact the propaganda posters and WWII made on the women in that workforce. This propaganda poster; titled “We Can Do It” features a beautiful women with her arm flexed and she is in her work coveralls, above her it say “We can do it.” the author is J. Howard Miller, he uses pathos and ethos to inspire a social movement that increased the number of working women, and changed the face of the workforce.

The role of women in American history has evolved a great deal over the past few centuries. In less than a hundred years, the role of women has moved from housewife to highly paid corporate executive to political leader. As events in history have shaped the present world, one can find hidden in such moments, pivotal points that catapult destiny into an unforeseen direction. This paper will examine one such pivotal moment, fashioned from the fictitious character known as ‘Rosie the Riveter’ who represented the powerful working class women during World War II and how her personification has helped shape the future lives of women.

Even though Rosie the Riveter is an image frequently synonymous with the contemporary women’s movement, she was not designed to promote social change or improve the role of women in the workplace during World War II. In reality, she was promoted as the ideal female worker and was patriotic, confident, capable, and beautiful in a large propaganda campaign by the United States government. Since the war caused many men to answer the call to serve in the military, both at home and abroad, the United States was faced with the urgent challenge of recruiting women into the workforce. Rosie the Riveter was their solution to this problem.

The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their

It gave them a taste of what was out in the world and got them to think of themselves as workers instead of just homebodies. At first they were hesitant because it was a new domain, but once they grew accustomed to this new role they weren’t about to evacuate and instead embraced their new power with Rosie the Riveter, the new face of activism. Rosie stood for everything these women fought for and was a symbol of hope and persistence. Her famous words echoed through the streets of the United States, “We Can Do It!” Some of the more daring women wanted to help even more, so they enlisted to go fight alongside the men of their country. These brave women were now soldiers and proved that they could enter dangerous situations and do the job right. For the women of this time there was no going back to the docile housewife of the past. From this point on they were looking for a future outside of the house. Then, in 1945 the war drew to a close and men who had been away began to file home. They were anticipating returning to their old jobs that women had occupied when they were away, however women were resisting to leave.

Before the war, women in America had typical lives, and many were wives and mothers. America was brought into the war unexpectedly when Pearl Harbor was bombed in 1941. Hundreds of thousands of men were drafted into the war, leaving the women behind. America lost a lot of valuable, hard-working men to fight, and they needed people to fill their positions. According to history.com’s article, “American Women in World War II”, it was then when Rosie the Riveter was created to recruit women to become part of the “work force” (“American Women in World War II”). Rosie the Riveter was a fictional character who motivated women across the U.S. to take jobs in different industries, many of which were previously all-male positions.

Gilderlehrman.org announced, “The number of working women rose from 14,600,000 in 1941 to 19,370,000 in 1944. In the later year, 37 percent of all adult women were in the labor force. At the peak of the industrial effort, women constituted 36 percent of the civilian work force.” ("The World War II Home Front"). The total population of women workers were growing majorly. Women were making movements across the country due to working in factories. More women actually enjoyed working in factories rather than their housewife job. More women started expanding their culture due to it. A major impact to women was Rosie the Riveter. Rosie the Riveter was a woman figure who was all over articles to encourage women of any age to step out of their comfort zone, and encouraged them to take a part in helping out with the war. Gilderlehrman.org states “But then the

People have their own opinions about what the other gender is like. People also have their opinions about what their own gender is like. Generalizations come from these opinions very easily. Contrasting men and women has become widely spread and is used every day. A few of the generalizations that are used every day would be, women have better handwriting than men, women are tidier than men, women are not as handy as men.

During World War II, many people moved in to new jobs for the war effort. This included women by the millions. “Rosie the Riveter” was a national symbol of women taking jobs in the industrial field while the men were away fighting the war. “She was fictional, but represented the ideal government worker, including being loyal, efficient, and patriotic”, (Bowles, 2011).