Women and Sports

Though there have been some minor improvements of the inequalities of women in sports, there are still many more changes that need to be made. The controversy of the topic allows a wide range of research. From the issues of Title IX to the issues of society and its gender roles, there are still inequalities of women in sports.

Women athletes are often exploited by marketers and advertisers who want to increase their revenues and bottom line sales. Advertisers focus more on the women’s “skin” and sex appeal rather than women’s athletes, leaving the impression that woman are not as talented in the sports as male athletes (Roenigk 1). Many spectators and advertisers do not take female professional sports seriously and think that female athletes play more for fun. Therefore, female athletes do not receive as much attention for their talent. Advertisers exploit women athletes by focusing on their looks and appearances. Advertisers focus on the female athlete’s sex appeal rather than talent (Julius 2). Those who are more talented can be drafted to play professionally where they receive a salary. However, marketers still focus more on male sports. Therefore, increased revenue continues as spectators buy tickets to watch professional male athletes. The female athletes continue to generate revenues from sex appeal and looks over talent. This professional salary in no way compares to the pay received by professional male athletes.

Women in professional sports fits into the Sex and Power: Global Gender Inequality class because many female athletes have experienced the inequalities in a professional sports setting. Female athletes are being put down by gender inequalities, causing less females participating in athletic programs. Women athletes are being paid less than their male counterparts. Along with being paid less, female and males are receiving unequal benefits in the form of scholarship, media coverage, transportation, and stadium conditions. The professional sport’s world is filled with the obsession of body image and sexuality. Through this obsession, female athletes have been abused from the people they trust the most. There is an increasing inequality in women’s professional sports in the form of pay, sexuality, and abuse.

Women have struggled for more than two centuries to be taken serious as professionals. There should not be a double standard in sports especially if it is loved and played by both genders. Over the years, females have competed against the stereotype of being too fragile both mentally and physically to play strenuous sports. The passion and work ethic of the female professional athletes is just as strong as the males and everyone should be treated equal and be able to have a chance at making a better living for themselves as well as their family. One area that still faces a continual struggle in sports is gender equality. Female

Traditionally men have dominated the world of sports however in recent year’s women’s sports have become popular and with their new found popularity, women’s sports have evolved into marketable leagues of their own. Although women’s sports took a huge leap forward, women players still don’t receive the same financial compensation for playing the same sports in the same arenas as their male counterparts. In Purse Snatching by Donna Lopiano, she points out sexism may have a huge effect on this financial discrepancy between women and men athletes. Analyzing sports economics may point to a different reason why women are receiving such a compensation disparity.

A major impact on the lack of financial investments in women sports and women athletes is the lack of media coverage that women sports and athletes receive. Media coverage is very important to the career of an athlete and especially, the popularity of a sports team. Women’s sports are often overshadowed by the media coverage of men’s sports. This is one of the reasons why women’s sports and female athletes still receive far less corporate sponsorship and fewer advertising dollars than their male counterparts.

Money is usually a problem with many things in life, one of them also happens to be gender equality. Colleges and universities spend an average of $1.6 million on the men’s athletics program. Yet, the women’s athletic teams receive nearly half that amount (Almond 2). Women should not be receiving half the amount that a men’s team gets just because their sports are less ‘popular’ than men’s. A school’s main objective may be to promote the men’s team first, to get out of a deficit. Then they may be able to finance the women’s team with the money they make from the men’s sporting events. That is not an equal or fair solution. It would take years to pay off a deficit and then sufficiently finance the female athletic programs. Numerical equality would take a vast quantity of public tax money in addition to the financial assistance that now pays for most of women’s sports. Universities increased its support of women’s athletics over the years but according to Ellen Voelz,

When a men’s teams win a game, they receive so much money per game for their program, but the women’s team do not make any money when they win games in tournaments. Andrew Zimbalist admits, “The total value of a victory in the men’s tournament is approximately $1.56 million. By contrast, a win in the women’s tournament brings a reward of exactly zero dollars” (1). If the male athletes are going to give money to the winner of the men’s tournament, there should as well be money given to the winner in the women’s tournament as well. It does not make sense that one would receive so much money for their program when the other can also win and bring no money back for their program. To me, this shows that people think the women’s tournament is not as important as the men’s tournament. People tend to think that the men’s team is better because the men are stronger and faster, but women’s games can be just as entertaining as the men’s

Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.

Over the past 50 years, women’s sports have become more prevalent not only in the United States but also across the world. The ability for young girls and women to participate in athletics provides an avenue to experience competitive environments as well as build self-confidence in a world still dominated by men. During the early stages of women’s sports, the main idea was to show that women were worthy of having their own teams and organizations as an extension of the existing men’s sports. In other words, to prove to everyone the women could play many of the same sports that men could play.

The sports world has been a new area where women are recognized. In previous times women’s sports were almost non-existent. In schools many girl teams did not receive adequate funds for uniforms and equipment. Boys sports were much more popular, such as football or basketball. If a girl wanted to play a guy sport she would be labeled as a

This study reveals much about the attitudes that persist in society today regarding sport and gender. Early on, sport was created to serve men, evolving as a celebration of maleness, valuing strength, power, and competition. It idealized, promoted, and rewarded successful, elite athletes, established “the dream” as a professional career in sports, and viewed mass participation in sport as a tool to weed out the weak (Hill, 1993). In contrast, women’s sports originated to “address the expressed need for healthful exercise” (Huckaby, 1994). Unlike the competitive warrior mode

The adverse topic of women in sports stems from society's disregard to viewing women as persons. Women were, and in other parts of the world continue to be viewed as property of men and have no significant role in society. Being allowed into the Olympics was a step in the right direction for women across the world, but it was meager attempt equality. Women were still restricted by what events they were allowed to compete in, how they were trained and coached and even limited as to what they could wear. A woman’s femininity played a large role in the way they were perceived by society; weak. Women were seen as incommensurate to men and it was something that has taken us centuries to reverse. Today, women are given the rights we should have

Men Vs. Women in Professional Sports      Ever since the ancient Greece, men have held athletic competitions or sports. It is only in modern times that women have had an opportunity to compete. Most sports still don’t have men and women directly competing against one another. In the past athletic instructors adapted the rules to make sports less physically taxing for women. For instance in basketball, to ensure that girls maintain proper decorum, they were forbidden from snatching the ball and dribbling it more than three times in row. Females would not be considered strong enough to play a full-court basketball game until 1971. Women have struggled to be taken seriously as athletes for more than two centuries.

In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of today's cultural ideal of women.