Women and the Media

3250 Words Dec 27th, 2008 13 Pages
The Perfect Female Body:

Long before beauty pageants, Barbie dolls, and extra-ordinarily beautiful girls, came about the idea of the female body. Whether you are a believer of creationalism, scientology, or evolutionism, somehow we all came about with the perception of the “perfect” female. Women have always been seen, and portrayed as a sex symbol, and usually the disobedient one. Dating back to B.C and the story of Adam and Eve, Eve was the naked one who bit into the fruit that god told her was forbidden. Why couldn’t it have been Adam that caused such scandal, and was the cause for destruction, and crime in the world, and not Eve? From the believed beginning of time, to present day, women have really only progressed a small
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Everyday of their lives, people are bombarded with advertisements pushing to sell them something, or broadcasting a new and upcoming television program. The average American sees as many as 300-500 advertisements per day. Some see as many as 1,200 a day. (Jean Kilbourne, Ed. D.) General media is tied with public relations, and has become a source of entertainment to the public eye. Women are usually seen as eye-candy, to attract the male heterosexual audience. Men and woman are usually portrayed in different ways, on national television, and Hollywood films. Men usually play the tough guy, macho man roles, while the women are predominately represented as white, young, glamorous, heterosexual, and less influential then men. (Campbell and Carilli, 2005) Attractive women are usually displayed in both male and female advertisements, and play a double role. Women will think that if they purchase this product, they will resemble the model advertising the product, and the men are tricked to think that if they purchase the product, that they will attract women like the ones advertising the product. This is the “sex sells” propaganda tactic. Models in the advertisements aren’t supposed to look like the “average,” ordinary people. To sell products, advertisers use computer generation tools, to erase any “flaws,” to appeal to a consumer. The goals of print media are usually reached, and out to target the younger audience. According to a survey conducted on
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