Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. Gill uses her interest in the contradictions of gender construction by society, to analyze gender and the media. Using feminism as a backbone for her research, Gill and many commentators support the idea that feminist ideas are common and may even affect the media. Gender and the Media addresses multiple forms of media: postfeminism in advertising, gender in the news and journalism, and gender in magazines. Gild aims to address the construction of gender representations, elements for gender analysis, and feminist culture with Gender and the Media.
Media enforces the social-cultural standards, which women are required to follow in order to look and behave in a manner that society considers acceptable. Newspapers, commercials, posters, magazines, fliers, reality shows, and cartoons only name a few of our everyday interaction with the media (Scholar, C.2011). However, these standards presented by media send a false perception of women, thus portraying women in a negative and disrespectful manner. Society views woman as mentally, morally, and physically inferior to men, and media is only highlighting this idea (Scholar, C.2011). In fact, media represents women in a stereotypical form of beauty, they display women as sexual objects, and create the illusion that women are ignorant.
My analysis of major themes and how the media participate in the construction of attitudes about gender and sexual orientation is predicated upon 16 articles drawn from three major news sources: Newsweek, The New York Times, and The Advocate. The articles were published in the months of January, February, and March. The selection of the articles was not random; I specifically chose articles whose titles and introductions were of particular interest. The three news sources, particularly the Times and The Advocate, published many articles related to LGBT issues—typically greater than a dozen for each weekly search—from which I selected only two per week. In sifting through the 16 articles, I identified three important
Our world is surrounded by media. Media plays an enormous role in affecting the way we perceive gender and gender roles. Media as well as communications are known to be the key elements of how people live their life in the modern age. The media can be a very inviting place, since it has so many things inside of it that appeals to people worldwide. At the same time, the media can be a cruel, judging and corrupt area that can be scary to involve yourself with. That being said, the mass media has had its history with harsh stereotyping, particularly when dealing with women. Many people within the media view women as a gender that is only allowed to be at home, whether it is cooking, cleaning, doing laundry, or being a slave to their male counterpart. Even with women who work inside of the media are usually overlooked, bashed by their appearance and do not get an equal opportunity as men do in order to succeed in life. This has been the case for hundreds of years, but there are still a myriad of problems that women face today, whether in the media or life in general.
“People learn more from media than any other single source of information” (Missrepresentation). This quote exemplifies how society learns and creates their standards about people, places, and things. All sources and mediums of media impact billions of lives every day. The media holds this power over society and it’s time to change that; especially when it comes to the media’s view of women. Women are constantly being misrepresented. This misrepresentation of women in the media is negatively impacting America by corrupting both the youth and adults. This is occurring because of the hyper-sexualization of women, wrongly portraying women in leadership positions, and creating stereotypes of women in movies and television.
During the colonial period, granted the role of homemaker and mother, a woman was the center of the household. A woman was to immerse herself into the home and subordinate herself to her husband. However, as time progresses and the nineteenth century opens, the woman begins to work outside the home and emerges to breathe the air of freedom and self-determination.
Black women in the media need to be shown as a powerful group of females. The media should show women as positions with authority, individualists who rebel against the harsh stereotypes, and heroines who people look up to. Some TV shows like Scandal and How to Get Away with Murder have shown dominant black female protagonists, but this is not enough to create a change. Sadly, a stereotype still remains for black, affluent, and happy women. The article “For Black Women, everything is a Feminist Issue”, Mikki Kenall talks about problems black women face daily. “There is an assumption that being a good (black) feminist involves making a specific set of pre-approved choices that may or may not be relevant to the individual making them”.1 This statement explains that even though you are a black lady with manners, you have untrue expectations to fill for yourself and people around you for what is considered
The quality of American television has become a national disgrace. Young women in America who are displeased with their appearance more likely then not can trace those feelings directly back to images from the mass media on television. The unrealistic representations of women that the mass media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women’s views of their own gender identity. The mass media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop
It is often said that the media and the arts are an accurate reflection of any given community. This is especially true in American pop-culture, where television shows depict the various stereotypes attributed to men and women and the roles they play in society. House, a highly popular medical drama that revolves around Dr. Gregory House and his diagnostic team, is a particularly good example as it represents the true state of the traditional gender roles in American culture today by, both, redefining and reinforcing them over the course of the show.
One thousand years go by and an abundant amount of people still view women in a stereotypical type of way. On the opposing view, if women did not overstretch the slightest of things, this wouldn’t be such an enormous issue. Women may be overreacting to what the media has to say about them. It is not affecting everybody but a vast majority of successful women from continuing to moving forward said Marianne Schnall. Important to realize, women are capable of doing jobs men can do. Such jobs as being an engineer, physician, mechanic, lawyer and even top notch business women! Up to the present time there is an ongoing public debate on women suffering from double standards. If it makes a female feel threatened or belittled than it may be
We, the American public are hit from every imaginable direction every waking moment of our lives by slick advertising agencies trying to coerce us into or tell us why we need to buy their products. Their products will make us happier or thinner, or prettier. The advertisers often use the picture of youth and vitality so that the public will associate that particular product or service with being young and beautiful. They do this because of course in our society youth and beauty are to be coveted. Everyone would like to be forever young and beautiful or for as long as they can anyway. So, everyone is trying to look younger or wants to look younger. The things that we can associate with youth are obvious. We see the picture of youth and
Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn
Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to
fifty times in the press. Male political figures might be called mean and terrible names, yet those words do not, more often than not, reflect superstition and fear (Monière 2006).
Skinny, blond, ditzy, annoying, un-educated, easy, and considered a typical women. If you’re a women and you hear these words, does it make you think of who you are, or your mother or sisters? I think not…but I do think about the people I see on television and in magazines or in movies. What I want to know is who is writing the scripts for some of the television shows that I watch. I would like to hope that it’s not women putting these stereotypes on their fellow “sisters”.