Women 's Representation Of Women

The sexualisation of women in advertising has become a very prominent and controversial issue in today’s society. Many brands, products and campaigns we are presented with portray women as being available and willing sexual objects, who exist to cater to the male gender. Gucci is one such brand that does this, focusing on emphasizing the sexual appeal of the female gender in order to sell their products, because as advertisers know: ‘sex sells.’ This new cultural shift can however, be seen as politically regressive for women, as the ideology it brings negatively impacts how women are viewed by society and how they view themselves.

In Hollywood film women 's roles have varied quiet considerably between genres, geographical placement, and period settings. These factors contribute to the different representations of women 's roles in the film they are present in. The roles are diverse going from the traditional maternal role to that of manipulative murderer. Women 's roles in movies can be almost equal to the male roles, and the co-stars are not given the majority of the acclaims just because they are male. Society has set certain standards that women are supposed to follow. The most common image of women is that they are very passive and try to avoid conflict in any situation. More and more in society women are breaking down the social barriers that confine them to their specific roles. The films Rear Window and Resident Evil show women in roles that are untraditional for our society. These two movies help to show how women are rebelling against social norms and that they are taking more active and aggressive roles. In film noir’s we can see women represented as the femme fatale, a woman whose mysterious and seductive charms leads men into compromising or dangerous situations. In action movies we see the heroine who is strong both physically and mentally, and has the ability to use weapons. Women seem to be more trapped than men because they are supposed to live up to society’s standards dealing with beauty and size, which are more physical characteristics. These specific guidelines have been set by

In conclusion, the film She’s the Man shows the audience how gender gets represented in films. It shows the traditional femininity as well as the traditional masculinity. This illustrates that gender has impacts on power and gender relations to contribute gender inequality. Gender norms are enforced in films which maintain the power inequality difference between both genders. These issues confine the way modern films represent gender and gives a direct effect to the

Several film theorists have used a variety of tactics and view points to analyze feature films since their inception. One of the most prominent theorists of those that analyze films from a feminist perspective is Laura Mulvey. Mulvey is famous for her essay “Visual Pleasure and Narrative Cinema,” which presents an array of theories involving the treatment of women in films. Arguably the most notable idea presented in Mulvey’s work is the existence of the “male gaze” in films. This essay will examine Mulvey’s theory of the male gaze in relation to Alfred Hitchcock’s film, Vertigo. Vertigo does not fit the criteria of a film that

The gaze deals with how the audience views the people presented in visual culture, in this case, adverts, magazines and Cinema. The ‘male gaze’ is the male ability to exercise control over women by representing them in visual means as passive, sexual objects of male desire. The power of men over women has always existed. They are seen as the more powerful and clever species. This control over women has been seen predominately in linguistics senses in past times. It is clear that there are more derogatory terms for women than there are for men. Men can also wolf whistle or cat-call in order to harass a woman but

Today’s filmmakers have three areas to focus on: the event or theme of the film, the audience who will be watching the film, and lastly, the individual characters and the roles they play and how they are portrayed and interpreted. Many of these films bottom line objectives are to focus on the “erotic needs of the male ego.” The focus on fetishistic scopophilia tend to slant the view such that we see the world as being dominated by men and that woman are

celebrity and pop culture news pushing real news out of the way. This celebrity news primarily

Theorist, E. Ann Kaplan in her work, “Is the Gaze Male?”, analyses the portrayal of women in film using Laura Mulvey’s “Gaze’ theory and psychoanalysis. In addition, Kaplan states that historically, females have been the central focus on only the melodrama genre, and while melodrama exposes the constraints and limitations that the family places on women, at the same time, gets women to accept those constraints as inevitable and normal. Kaplan argues that our culture is deeply rooted in “masculine” and “feminine, and dominance-submission patterns. In the end, she concludes that the exclusion from male culture provides an avenue to affect change in film and society. I partially agree with Kaplan that some women take pleasure from being the object of the male gaze as I think that is not entirely true, and specifically, this generalization does not apply to lesbians.

In the early 1990s Laura Mulvey’s thesis concerning the patriarchal structure of an active male gaze has influenced feminist film critiques and Hollywood. Mulvey’s project is to use psychoanalysis to uncover the power of patriarchy in Hollywood cinema. Patriarchal influence upon cinema is found primarily in pleasure (pleasure in looking) or as Freud’s has put it, scopophilia. Mulvey suggests that it may be possible to create a new for of cinema due to the fact that patriarchy power to control cinematic pleasure has revealed.

The male gaze was introduced by Laura Mulvey in her 1975 essay "Visual Pleasure and Narrative Cinema" and is “a feature of gender power asymmetry in film”. Mulvey explained, “Women were objectified in film because heterosexual men were in control of the camera”. The male gaze is when the audience views the scene of object –in this case the woman- from the prospective of a man. This may occur if the camera lingers over a woman’s curves for a while displaying her as an erotic object rather than a human being, making her a victim of sexualisation. The woman is usually unaware of this gaze, which brings patriarchy to the situation. Her essay also explains that the ‘female gaze’ is similar except it is like women looking at themselves through a male’s eyes. This can have a negative effect on real life women because they are being told what they should look like in order to be noticed by men and what men want to see. Feminists

When you hear about most leadership roles majority of the time it’s a man in that position. From researching different points about women in leadership it has opened my eyes to multiple subjects in the today world. It shows many ways of how people in the society see women. Enormous amount of women have more than one thing on their plate. But still are complete everything let alone being a mother, great wife to her husband, and be a successful lady. Women can be the most powerful people if they were not judge or not looked at as equal due to their gender. Although women hold almost 52 percent of all professional level job, American women still lag behind men when it comes to their representation in leadership position. These characteristics on what is been seen throughout the media now a days. There are many areas of gender stratification to point out that still happens in present day.

Actress and filmmaker Geena Davis popularized the phrase “If she can see it, she can be it” to support the representation of strong female characters in the film. The writer of this article would take the phrase a step further. If she can hear it, she can be it.

This obviously causes critical overrepresentation of little states in the “College.” In the most extreme case, using 2010 Census figures and the new distribution of House seats based on that census, an individual resident in Wyoming has more than triple the weight in electoral votes as a person in California. To be honest it is closer to quadruple than triple. Now how can this possibly be a good

In a survey regarding body image, 69.3% of teenagers said they were not happy with their appearance, and 64% of women in there sixties said they were not happy with their appearance either. The difference between the two, however, is that the majority of the older women were ‘grateful’ about the way they look, while most teenagers described themselves as ‘self-conscious’ when it comes to their physical appearance (“How Women Feel About Their Looks”). These statistics prove that women of all ages are affected by women’s representation in the media, as more often than not, the women presented have unattainable physical characteristics and flawless facial features. John Berger, a British novelist, poet and art critic, wrote Ways of Seeing in 1972, where he focuses on how traditional, European nudist art plays a major role in the images we have of women in our media today. Berger claims that the “social presence of a woman is different in king from that of a man” (Berger 193) because a man’s presence is determined by the potential power which he asserts. As for a woman, the way she portrays and views her self determines how she expects to be treated by those around her. Her presence will be reflected through her actions and physical appearance. Berger uses the difference in social presence to explain why the spectator is always implied to be male when looking at visual representations of females. More than forty years later, Berger’s argument is still valid and can be applied to

Since the film industry is already a very gendered space, women have to work twice as hard to keep their job because they do not want to be considered whiners or emotional, words that their male coworkers never have to be worried about. Careers in the film industry are also a lot shorter for women because of the societal ideas around women aging. People tend to judge women more harshly as they age than they do with a man of the same age. In fact, many consider a woman to be in her “prime” at a much younger age than men. Many also believe that woman’s attractiveness decreases much faster as she ages than a man (De Pater, Judge, and Scott, pg 410). While women manage to breakthrough in the film industry, they still face a large number of obstacles that their male colleagues will never